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iRubric: TV Commercial for Selling a Class rubric

iRubric: TV Commercial for Selling a Class rubric

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TV Commercial for Selling a Class 
Selling the Class (2)
Students will create a 1-2 minute commercial in moviemaker, Prezi or PPT format and will be assessed using this rubric
Rubric Code: S7798A
By littlet
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Project  
Grade Levels: 9-12

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  Poor

4 pts

Fair

8 pts

Good

10 pts

Excellent

12.5 pts

1. Organization

Poor

Audience cannot understand presentation because there is no sequence of information. Time is >2 minutes or < 1 minute.
Fair

Audience has difficulty following presentation because student jumps around. Close to time constraint.
Good

Student presents information in logical sequence which audience can follow. Time constraints
followed(1-2 minutes.
Excellent

Student presents information in logical, interesting sequence which audience can follow. Time constraints
followed (1-2 minutes).
2. Content

Poor

Content is weak. Facts are inaccurate. Student should have researched in more depth.
Fair

Student is uncomfortable with information and class or topic is unclear at times. More research would have helped.
Good

Student is at ease with information and class or topic is clear, but message or purpose is missing.
Excellent

Student demonstrates full knowledge (more than required) of class or topic and message and/or purpose is very clear.
3. Text & Graphics

Poor

Student uses poor graphics or no graphics, logo or slogan.
Fair

Student occasionally uses graphics that rarely support text and presentation. Logo or slogan does not seem to fit topic.
Good

Student's graphics relate to text and presentation. Use of slogan or logo.
Excellent

Student's graphics explain and reinforce screen text and presentation. Uses both a slogan and logo for commercial.
4. Grammar & Mechanics

Poor

Student's presentation has four or more spelling errors and/or grammatical errors. Script is not followed.
Fair

Presentation has three misspellings and/or grammatical errors. Script not followed at all times.
Good

Presentation has no more than two misspellings and/or grammatical errors and script is followed most of time.
Excellent

Presentation has no misspellings or grammatical errors. Follows script at all times.
5. Volume & Clarity

Poor

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear. More rehearsal needed.
Fair

Student's voice is low. Student incorrectly pronounces words. Audience members have difficulty hearing. More practice would have helped.
Good

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort. Can tell student rehearsed.
Excellent

Student uses a clear voice and correct pronunciation of words. Student is enthusiastic. Audience can hear without effort. Can tell student took pride in rehearsing.
6. Target Market

Poor

It is unclear who the target market is for commercial.
Fair

It is unclear at times who the target market is for commercial.
Good

There is absolutely no doubt who the author is targeting their commercial to.
Excellent

There is absolutely no doubt who the author is targeting their video to. Student uses more than one target market.
7. Visual/Aural Techniques

Poor

Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.
Fair

Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.
Good

Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.
Excellent

Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
8. Creativity

Poor

Commercial demonstrated little or no level of creativity. Was not interesting and did not make you want to take the class.
Fair

Commercial demonstrated some level of creativity but did not make you want to take the class.
Good

Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about taking the class.
Excellent

Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to buy take class.



Keywords:
  • Presentation



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