Skip to main content
iRubric: : Persuasion Speech rubric

iRubric: : Persuasion Speech rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
: Persuasion Speech 
Students will give a persuasion speech about a topic they select. They will be assessed on content, delivery, and written work.
Rubric Code: G7XX66
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Persuasion Presentation Grading
This score only reflects the speech itself; not the written work.
  Excellent

10 pts

Good

8 pts

Fair

6 pts

Needs Improvement

4 pts

Content/Organization
Monroe's Motivated Sequence
Introduction
10 pts

ATTENTION

Excellent

ATTENTION STEP:
Excellent attention-getter, WIIFM/Related to audience, credibility established, gave very brief introduction of topic, and stated claim, (i.e. point you'll be trying to prove)previewed the main points. Clearly stated the relevance of topic to audience needs and interests.
Good

The speaker introduced the speech adequately, including an attention getter and a preview of the main points of the speech. Claim wasn't clearly expressed. Relevance of topic to audience needs and interests was somewhat apparent.
Fair

The speaker introduced the speech, but some details were unclear. The introduction lacked an attention getter and/or a preview of main points.
Needs Improvement

The speaker failed to introduce the speech OR the introduction was not useful in indicating what the speech was about.
Body
10 pts

NEED, SATISFACTION, VISUALIZATION

Excellent

Used Monroe's Motivated Sequence in the body of the speech. Main points work within the steps and are clearly distinguished with supporting details. Transitions are effectively used for coherent movement from point to point.
Good

General body organization resembled Monroe's Motivated Sequence but some steps weren't clear or well-developed. Transitions were okay, but not as unique or distinct as the could be.
Fair

The speaker somewhat related Monroe's Motivated Sequence to the organizational format,, but the steps --(need, satisfaction, visualization) lacked detail to the extent that some persuasive impact was compromised. Transitions need work.
Needs Improvement

The speech was difficult to follow due to a lack of organization. Little detail was given to support the main points. Difficult to identify introduction, body, and conclusion.
LOGOS (logical appeal)
10 pts

Logical reasoning and support to claim (statistics, facts, expert testimony-quotes-, etc...)

Excellent

Presents sound arguments to support major claim. Arguments are supported with sufficient, relevant and valid evidence. Reasoning is free of fallacies.Addressed oppositional arguments in a fair and persuasive manner.
Good

Some arguments are sufficiently supported but some unsupported assertions are also present. Minor reasoning present. Oppositional argument somewhat addressed. Most sources are credible and cited aloud.
Fair

Arguments lack some relevant and solid evidence. Credibility of sources and/or information is questionable. Many fallacies are present in the reasoning. Oppositional arguments not present or not very apparent. Less than two sources are credible and/or cited aloud.
Needs Improvement

Arguments lack relevant and valid evidence. Information is incorrect and/or outdated. Many fallacies are present in the reasoning. Sources either aren't credible or not cited in presentation.
Background/Subject Knowledge
10 pts

Clearly research was done in speech preparation and modified to meet the needs of the audience.

Excellent

Depth of content reflects knowledge and understanding of topic. Main points adequately substantiated with timely, relevant and sufficient support.
Thoughtful audience analysis reflected through choice of topic and supporting evidence.
Good

Provided accurate explanation of key concepts.Provides some support for main points, but needed to elaborate further with explanations, examples, descriptions, etc. Support is relevant, but could be stronger.
Good audience analysis reflected through choice of topic and content.
Fair

Provides very minor amounts of content and little support for main points. Explanations of concepts are a bit weak or incomplete. Listeners gain minimal knowledge from presentation.
Topic seems somewhat relevant to audience, but not explicitly stated. Vague reference to audience needs and/or interests.
Considering interests of audience didn't seem paramount in topic and or/content.
Needs Improvement

Provides irrelevant or no support. Explanations of concepts are inaccurate or incomplete. Listeners gain little knowledge form presentation. No attempt made to connect topic to targeted audience.
Conclusion
5 pts

ACTION STEP

Excellent

Brakelight alerted audience to the presentation conclusion. The speaker summarized the main points, tied back to the introduction to bring the speech full circle, and left the audience with a specific call to action and a powerful clincher
Good

Brakelight alerted audience to the presentation conclusion.The speaker recaped main points but missed at least one key component of conclusion (call to action, clincher, tie-back to intro...etc.)
Fair

Brakelight was weak or not present; the speaker concluded the speech in a disorganized fashion. Two or more important components were not present.
Needs Improvement

No brakelight, conclusion ended rather abruptly. Most parts of conclusion were missing.
Delivery
Extemporaneous, Elements of delivery help convey credibility and enthusiasm for topic: GESTURES, EYE CONTACT, SPACE, VOICE, MOVEMENT, FLUENCIES (NO VERBAL FILLERS), FACIAL EXPRESSIONS
NV Voice
10 pts

The 4 Ps, articulation and verbal fillers

Excellent

Natural variation of vocal characteristics (pace, pitch, power, pauses, articulation) in Standard English to heighten interest and match message appropriately. Few, if any, verbal fillers.
Good

Some limited variation of vocal characteristics. Use of pace, pitch, power and pauses seemed inconsistent at times. Some verbal fillers.
Fair

The student could be heard most of the time but at certain points were inaudible and/or inarticulate. Little pitch variation. Pacing was too slow/fast. Verbal fillers were noticable and frequent.
Needs Improvement

Audience had difficulty hearing and/or understanding much of the speech due to monotone or inappropriate variation of vocal characteristics. Inconsistent with verbal message. Excessive fluency errors interfered with message comprehension. Excessive use of vocalized fillers.
NV Eye Contact
10 pts

Consistent eye contact with all sides of room.

Excellent

Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of speaker notes and effective use of scanning to established an expanded zone of interaction.
Good

The speaker looked up occasionally and focused on just a few people during the speech. Some use of speaker notes. Seemed a bit disengaged from audience for short periods of time.
Fair

Conspicuous use of speaker notes. Seems disengaged from audience for noticeable periods of time.
Needs Improvement

The speaker seldom looked at the audience. Reads speech from notes. Avoided eye contact with audience. Only occasional and sporadic glances.
NV Body
10 pts

Facial Expressions
Posture
Gestures

Excellent

Facial expressions were comfortable and showed enthusiasm for the topic. Expressive, dynamic, and natural use of gestures, posture and facial expressions to reinforce and enhance meaning. Body language reflects comfort interacting with audience. The speaker maintained good posture.
Good

Facial expressions were comfortable.
Gestures were fine--though were limited. Increase use of gestures to reinforce verbal message.
Fair

Facial expressions seemed forced or absent. Stiff or unnatural use of nonverbal behaviors. Body language reflects some discomfort interacting with audience. Limited use of gestures to reinforce verbal message.
Needs Improvement

The speaker's posture and expression indicated a lack of enthusiasm or comfortableness with the speech. Some gestures were a bit distracting.Body language reflects a reluctance to interact with audience. Use of self-adaptive, repetitive or nervous behaviors.
NV MOVEMENT/SPACE
10 pts

Speaker uses movement and space to enhance verbal message and convey dynamism.

Excellent

Movements were purposeful and enhanced the delivery of the speech. Space was used well (front and center).
Good

The speaker had adequate and non-distracting movement during the speech. Decent use of speaking space (front of room)
Fair

The speaker had some distracting movement during delivery. Space wasn't used to the advantage of the speaker (stayed in one place the whole time)
Needs Improvement

Movements were distracting (pacing or monotonous). Use of space was not considered by the speaker (potted plant)
Visuals/Props
10 pts

Visuals/props enchance the verbal message in the presentation. Video clips should not exceed 1 minute of total speech time. Use of visuals should follow guidelines posted on D2L.

Excellent

Visual/prop followed posted guidelines and helped us understand a piece of evidence within our speech. It served as an aid to help us understand the importance of something logical and meaningful to us--in a visual sense. If PPT was used, it was error free and easy to see. Videos didn't exceed 1 minute of total speech time.
Good

Visual/prop followed posted guidelines somewhat; visuals helped us understand some of your verbal message. It served as an aid to help us understand the importance of something within your speech content. PPT, if used, was easy to see and contained few errors. Videos, if used, may have slightly exceeded 1 minute of total speech time.
Fair

Visual/prop only followed a few of the posted guidelines; visuals only slightly helped us understand some of your verbal message. PPT had too many words per slide and/or had several typos. Videos, if used, may have exceeded 1 minute of total speech time.
Needs Improvement

Visual/prop didn't follow the posted guidelines; visuals didn't aid our understanding of your verbal message. PPT had too many words per slide and/or had several typos. Videos, if used, may have exceeded 1 minute of total speech time.
Timing
10 pts

indiv: 5-7 min.
team: 7-14

Excellent

kept within required time frame
Good

15-30 seconds over required time
Fair

31-1:00 over required time
Needs Improvement

1:00-3:00 over required time.



Keywords:
  • persuasion, speech, presentation







Do more with this rubric:

Preview

Preview this rubric.

Edit

Modify this rubric.

Copy

Make a copy of this rubric and begin editing the copy.


Print

Show a printable version of this rubric.

Categorize

Add this rubric to multiple categories.

Bookmark

Bookmark this rubric for future reference.
Assess

Test run

Test this rubric or perform an ad-hoc assessment.

Grade

Build a gradebook to assess students.

Collaborate

Apply this rubric to any object and invite others to assess.
Share

Publish

Link, embed, and showcase your rubrics on your website.

Email

Email this rubric to a friend.

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.



Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16