iRubric: Green Product Commercial rubric

Effective hook and conclusion; focus on target audience; use of visual/auditory persuasive techniques; logical organization with clear transitions connecting main points; appropriate tone; pacing keeps viewer attention; edited script; detailed stage directions; leaves something memorable with audience.

Generally effective but lacking in 1-2 areas; use of persuasive techniques; script contains few errors.

Script lacks hook/conclusion; some good ideas and techniques evident, but needs further editing for content.

Script not sufficiently developed or edited.

Clearly explains why product is green: explanation of sustainability, source reductions, cradle to cradle design, improvement on existing technology. Use of visual aids to represent data collection; statistics and expert testimony/opinion.

Generally explains 'green' aspects of product; evident research.

Some explanation of 'green' aspects of product; some concrete data.

Little explanation of 'green' aspects of product or concrete data.