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iRubric: Brand Loyalty Paper rubric

iRubric: Brand Loyalty Paper rubric

 
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Brand Loyalty Paper 
Brands distinguish one company’s goods or services from its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are McDonald’s, Coca-Cola, Hilton, and Old Navy. Choose a type of good or service you use regularly and identify the major brands associated with it. Are you loyal to a particular brand? Why or why not?
Rubric Code: Y234A66
Ready to use
Public Rubric
Subject: Business  
Type: Homework  
Grade Levels: Undergraduate


Powered by iRubric Brand Loyalty Paper
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Content Inclusion

Poor

The student did 1 or less of the following.
-chose a company -identified the brands -specified their loyalty -stated why or why not
Fair

The student did 2 of the following.
-chose a company -identified the brands -specified their loyalty -stated why or why not
Good

The student did 3 of the following.
-chose a company -identified the brands -specified their loyalty -stated why or why not
Excellent

The student did all 4 of the following.
-chose a company -identified the brands -specified their loyalty -stated why or why not
Accuracy of content

Poor

What was answered by the student, was not accurate.
Fair

The student accurately answered some of content questions and poorly stated his opinion.
Good

The student accurately answered most of the content questions and clearly stated his opinion.
Excellent

The student accurately answered the conent the questions and clearly stated his opinion.
Organization

Poor

The paper was poorly organized by the student.
The introduction and conclusions were missing or completely insffucient to meet the requirements of the paper. Transitions between paragraphs were unclear and illogical.
Fair

The student organized the paper poorly and and ragged.
The introduction and conclusions did not fulfill the requirements of the paper. Transitions between paragraphs were unclear and illogical.
Good

The student organized the paper mostly clearly and smoothly.
The introduction and conclusions primarly fulfill the requirements of the paper.
Transitions between paragraphs were primarily clear and logical.
Errors in organization were minor and not distracting to the paper
Excellent

The student organized the paper clearly and smoothly.
The introduction and conclusions fulfill the requirements of the paper. Transitions between paragraphs were clear and logical.
Format

Poor

The paper properly followed few if any of the format rules for small papers that were specified in the syllabus.
Fair

The paper properly followed some of the format rules for small papers that were specified in the syllabus.
Good

The paper properly followed most of the format rules for small papers that were specified in the syllabus.
Excellent

The paper properly followed all of the format rules for small papers that were specified in the syllabus.
Grammar, punctuation and spelling

Poor

The paper did not properly followed the rules of grammar and punctuation and was very difficult to read.
The paper had numerous spelling, punctuation and grammar errors.
Fair

The paper properly followed some of the rules of grammar and punctuation and was difficult to read.
The paper had many spelling, punctuation and grammar errors.
Good

The paper properly followed most of the rules of grammar and punctuation and was easy to read.
The paper had 1 or 2 spelling, punctuation or grammar errors.
Excellent

The paper properly followed the rules of grammar and punctuation and was very easy to read.



Keywords:
  • Brand Loyalty

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