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iRubric: Brand Loyalty Paper rubric

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Brand Loyalty Paper Brand Loyalty Paper Brands distinguish one company’s goods or services from its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are McDonald’s, Coca-Cola, Hilton, and Old Navy. Choose a type of good or service you use regularly and identify the major brands associated with it. Are you loyal to a particular brand? Why or why not? Rubric Code: Y234A66 By BAM0706 Ready to use Public Rubric Subject: Business Type: Homework Grade Levels: Undergraduate

Brand Loyalty Paper
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Content Inclusion	Poor The student did 1 or less of the following. -chose a company -identified the brands -specified their loyalty -stated why or why not	Fair The student did 2 of the following. -chose a company -identified the brands -specified their loyalty -stated why or why not	Good The student did 3 of the following. -chose a company -identified the brands -specified their loyalty -stated why or why not	Excellent The student did all 4 of the following. -chose a company -identified the brands -specified their loyalty -stated why or why not
Accuracy of content	Poor What was answered by the student, was not accurate.	Fair The student accurately answered some of content questions and poorly stated his opinion.	Good The student accurately answered most of the content questions and clearly stated his opinion.	Excellent The student accurately answered the conent the questions and clearly stated his opinion.
Organization	Poor The paper was poorly organized by the student. The introduction and conclusions were missing or completely insffucient to meet the requirements of the paper. Transitions between paragraphs were unclear and illogical.	Fair The student organized the paper poorly and and ragged. The introduction and conclusions did not fulfill the requirements of the paper. Transitions between paragraphs were unclear and illogical.	Good The student organized the paper mostly clearly and smoothly. The introduction and conclusions primarly fulfill the requirements of the paper. Transitions between paragraphs were primarily clear and logical. Errors in organization were minor and not distracting to the paper	Excellent The student organized the paper clearly and smoothly. The introduction and conclusions fulfill the requirements of the paper. Transitions between paragraphs were clear and logical.
Format	Poor The paper properly followed few if any of the format rules for small papers that were specified in the syllabus.	Fair The paper properly followed some of the format rules for small papers that were specified in the syllabus.	Good The paper properly followed most of the format rules for small papers that were specified in the syllabus.	Excellent The paper properly followed all of the format rules for small papers that were specified in the syllabus.
Grammar, punctuation and spelling	Poor The paper did not properly followed the rules of grammar and punctuation and was very difficult to read. The paper had numerous spelling, punctuation and grammar errors.	Fair The paper properly followed some of the rules of grammar and punctuation and was difficult to read. The paper had many spelling, punctuation and grammar errors.	Good The paper properly followed most of the rules of grammar and punctuation and was easy to read. The paper had 1 or 2 spelling, punctuation or grammar errors.	Excellent The paper properly followed the rules of grammar and punctuation and was very easy to read.

Keywords:

Brand Loyalty

Subjects:

Business

Types:

Homework

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