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iRubric: Sonnet Commercial Script rubric

iRubric: Sonnet Commercial Script rubric

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Sonnet Commercial Script 
Sonnet Commercial Script
Students will create a 1:00-1:30 second commercial that alludes to a sonnet and persuades the target audience to buy a product.
Rubric Code: W23X3WC
By isaacoyuga
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Commercial Rubric
  1

5 pts

2

6 pts

3

8 pts

4

10 pts

1. Organization

1

Audience cannot understand commercial because there is no sequence of information. Time is under 60 seconds or over 90 seconds.
2

Audience has difficulty following commercial because there is no sequence of information. Close to time constraint.
3

Commercial mostly shows information in logical sequence which audience can follow. Time constraints
followed 1:00-1:30.
4

Commercial shows information in logical, interesting sequence which audience can follow. Time constraints
followed 1:00-1:30.
2. Content

1

Content is weak. Audience is not persuaded to buy the product.
2

Commercial is confusing and audience is somewhat unclear if they should buy the product.
3

Commercial is clear and it give a great need for the audience to buy the product.
4

Commercial is very clear and it gives a great need for audience to buy the product.
4. Volume & Clarity

1

Student mumbles and speaks too quietly for the viewing audience to hear. More rehearsal needed.
2

Student's voice is low. Audience members have difficulty hearing. More practice would have helped.
3

Student's voice is clear. Student effectively uses rhetorical appeals. Most audience members can hear with little effort. Can tell student rehearsed.
4

Student uses a clear voice and correct pronunciation of words. Student is enthusiastic and persuasive. Audience can hear without effort. Student effectively recited the sonnet and planned rhetorical appeals.
6. Visual/Aural Techniques

1

Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.
2

Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.
3

Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.
4

Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
7. Creativity

1

Commercial demonstrated little or no level of creativity. Was not interesting and did not make decision to move to the planet.
2

Commercial demonstrated some level of creativity but did not make you want to move to the planet.
3

Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about moving to the planet.
4

Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to move to the planet.
8. Sonnet

1

The poem in the script is not a sonnet.
2

The sonnet and commercial do not align with a central theme.
3

The sonnet and commercial effectively connect with theme and audience.
4

The sonnet and commericial are nuanced, persuasive, and memorable.



Keywords:
  • Presentation


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