iRubric: Marketing and promotional materials rubric

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Marketing and promotional materials

Promotional materials for Trac-7 grant.

Rubric Code: ZXA7955

By mhaskins

Draft

Public Rubric

Subject: Communication

Type: Project

Grade Levels: Graduate

Marketing/promotional
	Unacceptable 1 pts	Below Expectations 2 pts	Meets Expectations 3 pts	Exceeds in all areas 4 pts	Not applicable (N/A)	Comments (N/A)
Market Materials appropriate for target market.	Unacceptable Not clear understanding of or application to the target market	Below Expectations Shows some understanding of the target market but could be clearer.	Meets Expectations Shows a basic understanding of the target market, but lacks connection to market.	Exceeds in all areas Shows a clear understanding of the local market targets that connects with audience and that relates directly to the benefit.	Not applicable	Comments
Content Content provides appropriate, adequate information.	Unacceptable Not quite enough information is included.	Below Expectations Includes essential information but lacks sufficient detail to communicate important concepts.	Meets Expectations Includes essential information and some detail.	Exceeds in all areas Includes essential information and enough detail to answer most questions about the area.	Not applicable	Comments
Benefit Benefit(s) to prospective students is clear	Unacceptable There is not a clear benefit to the propsective student	Below Expectations There is an implied benefit but it is not clear or convincing for prospective students	Meets Expectations There is a clear benefit and it is suitable for prospective students, but could be more original.	Exceeds in all areas There is a clear benefit that would convince prospective students. Displays high degree of understanding for the needs of the population.	Not applicable	Comments
Layout/flow Material shows understanding of design layout principles and flows appropriately for reader to follow content.	Unacceptable Layout show no understanding of layout.	Below Expectations Layout shows some understanding of design/flow but may be too crowded or have too much information to be clear.	Meets Expectations Layout is organized and reader can follow the content but material could be more dynamic to keep reader's interest.	Exceeds in all areas Layout shows advanced understanding of design. Information flows logically and reader can easily follow and stay engaged.	Not applicable	Comments
Graphics/photos Graphics/photos are appropriate for audience and displayed appropriately.	Unacceptable Material shows no or poor representation of graphics/photos.	Below Expectations Material shows some graphics/photos, but the things/people depicted could better represent the target market.	Meets Expectations Material shows appropriate graphics/ photos, but there is some problem with the presentation such as photos too small or graphics not placed correctly.	Exceeds in all areas Material shows graphics/ photos that depict target market and they enhance the message.	Not applicable	Comments
Readability and language mechanics Text is readable and language shows understanding of target audience.	Unacceptable Text may use a font that is not easily readable or language that is not appropriate to target market.	Below Expectations The language may be appropriate but the text is not easily readable or text is readable but language is not appropriate.	Meets Expectations Language is mostly appropriate and text is mostly readable.	Exceeds in all areas Language is appropriate for target audience and the font is sized appropriately and styled appropriately for readability.	Not applicable	Comments
Spelling and grammer	Unacceptable There are significant problems in spelling and grammar.	Below Expectations Project spelling and grammar has some problems	Meets Expectations Spelling is correct but grammar is not or grammar is correct, but there may be a typo.	Exceeds in all areas Grammar and spelling are perfect.	Not applicable	Comments
Enhancements (for Multimedia products only)	Unacceptable No enhancements are used.	Below Expectations Use of enhancements is sparse. Audio and/or video do not support the content already presented.	Meets Expectations Use of enhancements is effective. Audio and/or video are edited and used to enhance user understanding of the content.	Exceeds in all areas Use of enhancements entices the user. Audio and/or video are edited and used to enhance user understanding of the content.	Not applicable	Comments

Keywords:

market, promotion

Subjects:

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Project

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