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iRubric: Critical analysis of  a video rubric

iRubric: Critical analysis of a video rubric

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Critical analysis of a video 
Communication Studio students will write a critique of the video
Rubric Code: Z2XWXW5
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric Critique of a Work of Art
  Excellent

4 pts

Above Average

3 pts

Average

2 pts

Below Average

1 pts

Description

Excellent

Makes a complete and detailed description of the subject matter and the video production elements used in this video.
Above Average

Makes a detailed description of most of the subject matter and/or elements seen in this video.
Average

Makes a detailed description of some of the subject matter and the video production devices in this video.
Below Average

Descriptions are not detailed or complete.
Interpretation: Message

Excellent

Forms a somewhat reasonable hypothesis about the symbolic and narrative and technical devices used and is able to support this with evidence from the video.
Above Average

Student identifies the literal meaning of the video but is unable to articulate the narrative and technical devices used
Average

Student can express how the video makes the audience feel but has difficulty discussing the devices used to achieve this in a fulsome way
Below Average

Student finds it difficult to identify the main devices being used in the video or discusses them superficially.
Writing Skills

Excellent

Ideas are logically organized and developed

Transitions move reader smoothly between ideas

Style is appropriate and follows directions provided

Clear writing grammatically sound and conforms to writing conventions as required

Word choices are appropriate
Spelling and punctuation are virtually perfect

Format follows directions provided
Above Average

Organization and development of ideas lacks in clarity

Transitions between ideas are awkward or rough

Style generally follows directions provided, with some errors

Some grammar and mechanical errors

Word choice is sometimes awkward or inappropriate

Some spelling and punctuation errors

Some format errors
Average

Poor organization and/or development of ideas is incomplete

Lacks transitions between ideas

Style does not conform to directions; many errors

Significant grammar and/or mechanical errors

Word choices are inappropriate making understanding difficult
Significant spelling and punctuation errors

Many format errors
Below Average

No organization and/or ideas are not developed
No transitions between ideas

Style is inappropriate and does not follow directions provided

Many grammar and/or mechanical errors that make reading difficult

Word choices are inappropriate making understanding difficult

Many spelling and punctuation errors that make understanding difficult

No evidence of proofreading
Analysis of video

Excellent

Student demonstrates understanding of video production and narrative elements through the use of correct terminology (keywords) and clearly describes, discusses, and interprets the video.
Above Average

The student demonstrates some awareness of basic video production and narrative elements and describes, discusses, and interprets the video.
Average

The student demonstrates satisfactory awareness of the video production and narrative elements and briefly describes, discusses, and interprets the video.
Below Average

The student demonstrates very little awareness of basic video production and narrative elements and makes no effort to describe, discuss, and interpret the video.










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