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iRubric: Letter to the Editor Assessment rubric

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Letter to the Editor Assessment Pitch Letter Assessment Assessment of the letter to the editor assignment in the public relations writing class. Rubric Code: Z25WX9 By mgroover Ready to use Public Rubric Subject: Communication Type: Homework Grade Levels: (none)

Letter to the Editor
	Poor 0 pts	Mastery Not Yet Reached 6 pts	Mastered - Good 8 pts	Mastered 10 pts
AP Style & Grammar	Poor AP style not followed Contains more than six AP Style errors Contains six or more grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure	Mastery Not Yet Reached AP Style not followed Contains four or five AP Style errors Contains four or five grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Mastered - Good AP Style followed somewhat Contains two or three AP Style errors Contains two or three grammatical, punctuation and spelling errors Language is clear; good sentence structure	Mastered AP Style followed wonderfully No more than one AP Style or grammar error Rules of grammar, usage and punctuation are followed Language is clear and precise; excellent sentence structure
Organization & Structure	Poor Structure & organization are not evident Does not appear like a standard business letter in format or organization	Mastery Not Yet Reached Structure & organization detract from the message of the writer Barely conforms to guidelines of a standard business letter. Paragraphs are disjointed and lack transition of thoughts Sentences are choppy (too short) or wordy (too long)	Mastered - Good Structure & organization of the pitch letter is easy to follow Adequately conforms to guidelines of a standard business letter *Paragraph transitions are presented and maintain the flow throughout	Mastered Structure & organization of the pitch letter is clear and easy to follow Is an exemplary letter regarding structure of a standard business letter *Paragraph transitions are present and logical and maintain the flow of thought throughout
Opening Paragraph	Poor *No opening paragraph	Mastery Not Yet Reached *Little mention of the topic you are rebutting	Mastered - Good *Brief mention of the topic you are rebutting	Mastered *Clear mention of the topic you are rebutting
Word Choice/Persuasive Tone	Poor *Language and tone of letter are unclear	Mastery Not Yet Reached *Choice of some words that are clear and descriptive	Mastered - Good *Adequate choice of words that are clear and descriptive	Mastered *Words chosen are clear, descriptive and accurate
Conclusion & Letterhead	Poor Letter is not signed Organization's letterhead not used	Mastery Not Yet Reached	Mastered - Good	Mastered Letter has sender's name typed Letter is signed *Organization's letterhead used