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iRubric: Utility Poster Assessment rubric

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Utility Poster Assessment Utility Poster Assessment Rubric for assessing a poster assignment for Marketing on the 5 Utilities of Marketing. Your task is to look through the magazines and choose a product. Then you are to create a poster that fully describes the 5 utilities based on that product. Using rubric as your guide, completely and fully describe the utilities of the product you choose and creatively present the data on the poster. Someone who has no prior knowledge of the utilities of marketing should be able to look at your poster and understand the 5 utilities (form, place, time, possession and information utilities) Rubric Code: Z2384C By gullicksont Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Poster Assessment
	Needs Improvement 1 pts	Average 2 pts	Excelling 3 pts
Poster is informative	Needs Improvement Minimal information of utilities is provided. Some information is accurate and little is in learners' own words. Difficult for anyone to grasp understanding of utilities by simply looking at poster	Average Basic information of utilities is provided. Most information is accurate and some is in learners' own words. Anyone could gain some understanding of the utilities of marketing.	Excelling Excellent representation of all utilities. All information is accurate and is in learners' own words. Anyone could walk up to poster and understand the five utilities of marketing
Spelling And Grammar	Needs Improvement Many spelling and grammar errors present.	Average A few spelling/grammar mistakes.	Excelling No mistakes in spelling or grammar.
Neatness	Needs Improvement Very untidy. No structure. Images and information are presented in an illogical manner. Can't read words.	Average Structured but untidy. Could be neater. Writing a little messy or small.	Excelling Very neat and well structured. Information and images are presented in a logical and clear manner. Letters are easy to read.
Creativity	Needs Improvement Poster is unattractive and lacks creativity. No impact is created.	Average Poster is creative and attracts attention. Lacks impact.	Excelling Poster is creative, attracts attention and sends out a powerful message. It creates a suitable impact.
Pictures / Graphics	Needs Improvement Poor choice of product picture; minimal graphics	Average Good product picture; additional pictures or drawings of utilities included	Excelling Effective choice of product and picture; several graphics/pictures/ drawings enhances explanation of the 5 utilities