iRubric: TV Commercial rubric

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TV Commercial

TV Commercial for Selling a Product

Students will create a 30-60 second commercial persuading people to move to a planet

Rubric Code: Z22B7XA

By Andrews15mary

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: K-5

Commercial Rubric
	1 5 pts	2 6 pts	3 8 pts	4 10 pts
1. Organization	1 Audience cannot understand commercial because there is no sequence of information. Time is under 30 seconds or over 1 minute.	2 Audience has difficulty following commercial because there is no sequence of information. Close to time constraint.	3 Commercial mostly shows information in logical sequence which audience can follow. Time constraints followed 30-60 seconds.	4 Commercial shows information in logical, interesting sequence which audience can follow. Time constraints followed 30-60 seconds.
2. Content	1 Content is weak. Audience is unsure of if they want to move to the planet.	2 Commercial is confusing and audience is somewhat unclear if they should move to the planet.	3 Commercial is clear and it give a great need for the audience to move to the planet.	4 Commercial is very clear and it gives a great need for audience to move to the planet immediately.
4. Volume & Clarity	1 Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear. More rehearsal needed.	2 Student's voice is low. Student incorrectly pronounces words. Audience members have difficulty hearing. More practice would have helped.	3 Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort. Can tell student rehearsed.	4 Student uses a clear voice and correct pronunciation of words. Student is enthusiastic. Audience can hear without effort. Can tell student took pride in rehearsing.
6. Visual/Aural Techniques	1 Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.	2 Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.	3 Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.	4 Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
7. Creativity	1 Commercial demonstrated little or no level of creativity. Was not interesting and did not make decision to move to the planet.	2 Commercial demonstrated some level of creativity but did not make you want to move to the planet.	3 Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about moving to the planet.	4 Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to move to the planet.