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iRubric: Niche Marketing Plan rubric

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Niche Marketing Plan Marketing Plan Development of a niche marketing plan for a new product. Rubric Code: YX6BAB4 By MsStarkman Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Plan Assignment
	Zero 0 pts	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Niche Descriptions	Zero Student did not describe niches.	Poor	Fair	Good	Excellent Extremely detailed descriptions of all three niches.
Product Description Details of the product for each of the three niches For example: Packaging, taste, texture, colour, unique features.	Zero Student did not describe the new product.	Poor Three-panel poster board includes visual representation for one of three niches. Two product descriptions are written.	Fair Three-panel poster board includes visual representation for two of three niches. One product description is written.	Good Detailed three-panel poster board includes a "mock-up" of the product for one niche and visual representation of at least one of the other two. One product description is written.	Excellent Extremely detailed three-panel poster board includes a "mock-up" of the product for one niche and visual representation of the other two.
Pricing Detailed Pricing Strategy includes comparison between the niches.	Zero No Pricing Strategy.	Poor Written Pricing Strategy without connecting niches.	Fair Written Pricing Strategy with some connection between niches.	Good Detailed Pricing Strategy includes comparison between the niches shown partly in visual form (ie graphs).	Excellent Extremely detailed Pricing Strategy includes comparison between the niches shown in visual form (ie graphs).
Place Detailed Distribution Strategy.	Zero No Distribution Strategy.	Poor Written Distribution Strategy of one niche.	Fair Written Distribution Strategy with one photo.	Good Detailed Distribution Strategy includes photos of proposed locations for two of the niches.	Excellent Extremely detailed Distribution Strategy includes photos of proposed locations for all three niches.
Promotion TBD	Zero .	Poor	Fair	Good	Excellent