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iRubric: Business Plan - Retail Marketing Final Project Rubric

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Business Plan - Retail Marketing Final Project Rubric Business Plan - Retail Marketing Final Project Rubric Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Title and Table of Contents, Business Description, Writing a Mission Statement, Developing the Marketing Plan, etc. Rubric Code: YX2X649 By dawambold Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Business Plan Final Project 100 %
	Good 3 pts	Fair 2 pts	Poor 1 pts
Company Description 10 pts Basic Description<BR> Business Product or Service <BR> Legal structure<BR> Location & Facilities	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content	Poor Does not meet expectations<BR> Missed entire page.
Marketing Plan 15 pts Product, Price, Place, Promotion	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content	Poor Does not meet expectations<BR> Missed entire page.
Marketing Analysis 15 pts Target market,<BR> Customer Analysis, Competition	Good Above Expectations<BR> Completed most content.	Fair Meets Expectations<BR> Missing most content	Poor Does not meet expectations<BR> Missed entire page.
Report Mechanics 20 pts Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.<BR> Minimum 5 pages typed, 12 point font, Times New Roman, 1 " margins, Bold and Underline Titles.	Good Above Expectations<BR> Met most requirements of report mechanics with few errors.	Fair Meets Expectations<BR> Did not meet most of requirements of report mechanics.	Poor Does not meet expectations<BR> Did not meet any requirements of report mechanics.
Creativity 20 pts Keeps the reader's attention<BR> Helps make plan visually attractive to reader Created advertisement and business card.	Good Above Expectations<BR> Completed business plan but added one advertisement.	Fair Meets Expectations<BR> met most requirements of business plan without advertisement.	Poor Does not meet expectations<BR> Didn't complete business plan or advertisement.