iRubric: Promo/Ad rubric

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Promo/Ad

You will produce a promo/ad of 1-2 min in length on any subject and topic you choose

Rubric Code: YC779C

By rrudisa

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: 9-12

Promo/Ad
	Awesome 4 pts	Good 3 pts	Needs improvement 2 pts	Poor 1 pts
Plan Sheets/Script 20 pts	Awesome Plan sheet very detailed, followed and revisions noted	Good Plan sheets are weak in 1 or 2 areas	Needs improvement A few areas planned, but more effort should have been put into the plan sheets	Poor Hardly any effort in planning
Promotional value 25 pts	Awesome Idea or event thoroughly covered in an interesting and creative manner	Good Some key information was not included	Needs improvement Weak, but adequate	Poor Minimal, if any, effort
Visual Impact 20 pts	Awesome Footage steady and in focus;no headroom or allignment errors; shots used are very creative	Good 1 or 2 errors that could not be removed in editing; some visual impact	Needs improvement Some parts are difficult to watch because basic camera skills are weak; visuals are not original	Poor Errors make viewing difficult; no visual impact
Editing 10 pts	Awesome Shots serve a purpose; transitions and special effects used when necessary	Good Lack of or over-use in several areas	Needs improvement Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Poor minimal effort to improve quality through editing
Soundtrack 10 pts	Awesome Create use of sound to grab audience's attention; Voice levels are consistent.	Good Good use of sound; One or two weak areas where sound quality is poor	Needs improvement Sound levels are inconsistent; narration is too soft or music overpowers; sound not an important element	Poor Sound quality is poor; audience will have a hard time hearing on TV
Titles/Credits 25 pts	Awesome Names, dates, copyrights and all other information included; no spelling or other errors	Good 1-2 revisions are needed	Needs improvement Video was exported without corrections; re-export!	Poor many spelling errors and no credits.
Time/Pace 20 pts	Awesome Video moves along; time is appropriate	Good Somewhat long or short; an area gets bogged down and lacks flow	Needs improvement Needs improvement in several areas	Poor video put me to sleep
Deadline 20 pts	Awesome All filming and production appointments and deadlines met	Good one day late	Needs improvement 2 days late	Poor 3 days late