iRubric: Persuasive Presentation - Professional Communication rubric

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Persuasive Presentation - Professional Communication

COMM 110: Persuasion Speech PRESENTATION GRADE ONLY

Students will give a persuasion speech about a topic they select. They will be assessed on content, delivery, and written work.

Rubric Code: Y65727

By kayariel

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Public Rubric

Subject: Communication

Type: Presentation

Grade Levels: Undergraduate, Graduate

Persuasion Presentation Grading 100 % This score only reflects the speech itself; not the written work.
	Excellent 10 pts
Content/Organization 50 % Monroe's Motivated Sequence
Introduction 5 pts ATTENTION	Excellent ATTENTION STEP: Excellent attention-getter, WIIFM/Related to audience, credibility established, gave very brief introduction of topic, and stated claim, (i.e. point you'll be trying to prove)previewed the main points. Clearly stated the relevance of topic to audience needs and interests.
Body 10 pts NEED, SATISFACTION, VISUALIZATION	Excellent Used Monroe's Motivated Sequence in the body of the speech. Main points work within the steps and are clearly distinguished with supporting details. Transitions are effectively used for coherent movement from point to point.
PATHOS (emotional appeal) 10 pts Maslow, emotionally charged words,ethical use of other motivational appeals, rhetorical devices/language use	Excellent Effectively and ethically appeals to audience emotions (anger, status, power, fear, compassion, etc.) to achieve the persuasive goal. Vivid and emotive language effectively used to create imagery to engage audience emotionally. At least three rhetorical devices were used.
LOGOS (logical appeal) 10 pts Logical reasoning and support to claim (statistics, facts, expert testimony-quotes-, etc...)	Excellent Presents sound arguments to support major claim. Arguments are supported with sufficient, relevant and valid evidence. Reasoning is free of fallacies.Addressed oppositional arguments in a fair and persuasive manner. All four sources are cited aloud and are credible.
Background/Subject Knowledge 10 pts Clearly research was done in speech preparation and modified to meet the needs of the audience.	Excellent Depth of content reflects knowledge and understanding of topic. Main points adequately substantiated with timely, relevant and sufficient support. Thoughtful audience analysis reflected through choice of topic and supporting evidence.
Conclusion 5 pts ACTION STEP	Excellent Brakelight alerted audience to the presentation conclusion. The speaker summarized the main points, tied back to the introduction to bring the speech full circle, and left the audience with a specific call to action and a powerful clincher
Delivery 50 % Extemporaneous, Elements of delivery help convey credibility and enthusiasm for topic: GESTURES, EYE CONTACT, SPACE, VOICE, MOVEMENT, FLUENCIES (NO VERBAL FILLERS), FACIAL EXPRESSIONS
NV Voice 10 pts The 4 Ps, articulation and verbal fillers	Excellent Natural variation of vocal characteristics (pace, pitch, power, pauses, articulation) in Standard English to heighten interest and match message appropriately. Few, if any, verbal fillers.
NV Eye Contact 10 pts Consistent eye contact with all sides of room.	Excellent Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of speaker notes and effective use of scanning to established an expanded zone of interaction.
NV Body 10 pts Facial Expressions Posture Gestures	Excellent Facial expressions were comfortable and showed enthusiasm for the topic. Expressive, dynamic, and natural use of gestures, posture and facial expressions to reinforce and enhance meaning. Body language reflects comfort interacting with audience. The speaker maintained good posture.
NV MOVEMENT/SPACE 8 pts Speaker uses movement and space to enhance verbal message and convey dynamism.	Excellent Movements were purposeful and enhanced the delivery of the speech. Space was used well (front and center).
Visuals/Props 7 pts Visuals/props enchance the verbal message in the presentation. Video clips should not exceed 1 minute of total speech time. Use of visuals should follow guidelines posted on D2L.	Excellent Visual/prop followed posted guidelines and helped us understand a piece of evidence within our speech. It served as an aid to help us understand the importance of something logical and meaningful to us--in a visual sense. If PPT was used, it was error free and easy to see. Videos didn't exceed 1 minute of total speech time.
Timing 5 pts indiv: 5-6 min. team: 15	Excellent kept within required time frame

Keywords:

persuasion, speech, presentation

Subjects:

Types:

Presentation

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