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iRubric: Mktg 10- Marketing Plan rubric
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Mktg 10- Marketing Plan
Rubric Code:
Y57BAA
By
mcarter4580
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Marketing Plan
Advanced
5 pts
Proficient
4 pts
Basic
3 pts
Minimal
2 pts
Missing
0 pts
Executive Summary
Advanced
Description of company and company image is throrough and descriptive
Proficient
Description of company and company image
Basic
Description of company and company image is brief
Minimal
Description of company and company image missing considerable details
Missing
Description of company and company image not present
Exec Summary
Advanced
2 objectives, mission statement is especially well formulated
Proficient
2 objectives, mission statement
Basic
2 objectives, mission statement are somewhat unclear or may be indecisive or ill-suited
Minimal
2 objectives, mission statement are vague
Missing
2 objectives, mission statement not given
Exec Summary
Advanced
Definition of success (5) show creativity and foresight, Chan of dist well illustrated
Proficient
Definition of success (5), Channel of distribution
Basic
Definition of success (less than 5), Channel of distribution
Minimal
Definition of success (less than 3), Channel of distribution unclear
Missing
Definition of success (5), Channel of distribution missing
Product
Advanced
Product description paints a very clear picture of product
Proficient
Product description conveys basic info of product
Basic
Product description conveys some info of product
Minimal
Product description conveys little info of product
Missing
Product description conveys basic info of product not given
Product
Advanced
features & benefits show creativity
Proficient
features & benefits
Basic
features & benefits are not fully developed or are inaccurate
Minimal
features & benefits are incomplete
Missing
features & benefits not given
Product
Advanced
Product packaging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding are thorough
Proficient
Product packaging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding given
Basic
Some aspect missing from Product pckging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding
Minimal
Several pieces of product info missing
Missing
Product packaging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding given not given
Price
Advanced
Goal of pricing, Costs of creating/selling cereal show exceptional thought and consideration
Proficient
Goal of pricing, Costs of creating/selling cereal
Basic
Goal of pricing, Costs of creating/selling cereal are incomplete
Minimal
Goal of pricing, Costs of creating/selling cereal vague
Missing
Goal of pricing, Costs of creating/selling cereal not given
Price
Advanced
Name 3 competitors and how you will compete- very thorough
Proficient
Name 3 competitors and how you will compete
Basic
3 competitors named but not how you will compete
Minimal
Less than 3 competitors and vague additional info given
Missing
Did not Name 3 competitors and how you will compete
Price
Advanced
Psychological pricing is in-depth, suggested retail price
Proficient
Psychological pricing discussed, suggested retail price
Basic
Psychological pricing discussed in unclear terms, suggested retail price
Minimal
Psychological pricing hardly discussed, suggested retail price
Missing
Psychological pricing discussed, suggested retail price not given
Place
Advanced
Corp hdqtrs, warehouse locations are particularly well-chosen
Proficient
Corp hdqtrs, warehouse locations given
Basic
Corp hdqtrs, warehouse locations not both given
Minimal
Corp hdqtrs, warehouse locations incorrectly given
Missing
Corp hdqtrs, warehouse locations not given
Place
Advanced
Evidence of research in transportation methods used
Proficient
Transportation methods given
Basic
Transportation methods given but not suited to product
Minimal
Transportation methods vague
Missing
Transportation methods not given
Place
Advanced
List of intermediaries very well-suited
Proficient
List of intermediaries given
Basic
List of intermediaries given but not appropriate or some missing
Minimal
List of intermediaries vague
Missing
List of intermediaries not given
Place
Advanced
direct/indirect dist & drawing exceptional
Proficient
direct/indirect dist and drawing
Basic
direct/indirect dist, drawing unclear
Minimal
direct/indirect dist not given and drawing unclear
Missing
direct/indirect dist and drawing not given
Promotion
Advanced
exceptional use of 3 forms of advertising
Proficient
3 forms of advertising
Basic
3 forms of advertising lack detail
Minimal
<3 forms of advertising or advertising not appropriate
Missing
forms of advertising not given
Promotion
Advanced
exceptional use of 3 forms of sales promotion
Proficient
3 forms sales promotion
Basic
3 forms sales promotion lack detail
Minimal
less than 3 forms sales promotion or not appropriate
Missing
forms sales promotion nto given
Promotion
Advanced
Press release is highly professional
Proficient
Press release includes product description and charity connection
Basic
Press release lacks detail
Minimal
Press release- did not follow directions
Missing
Press release not included
Promotion
Advanced
Personal selling was particularly well thought out
Proficient
Personal selling given
Basic
Personal selling lacks detail
Minimal
Personal selling vague
Missing
Personal selling not discussed
People
Advanced
Demo, geo, psychographics help paint complete picture of the customer
Proficient
Demographics, geographics, psychographics
Basic
Demo, geo, psychographics inaccurate or not from info given
Minimal
Demographics, geographics, psychographics vague
Missing
Demographics, geographics, psychographics not given
Coupon
Advanced
Coupon in color, has good qualities of a coupon- very professional
Proficient
Coupon in color, has good qualities of a coupon
Basic
Coupon not in color, or lacks qualities of a coupon
Minimal
Coupon not in color, doesn't look like a realistic coupon
Missing
Coupon not given
Magazine Ad
Advanced
Magazine ad in color, has good qualities of a print ad- very professional
Proficient
Magazine ad in color, has good qualities of a print ad
Basic
Magazine ad not in color, or lacks good qualities of a print ad
Minimal
Magazine ad not in color, doesn't look like a realistic magazine ad
Missing
Magazine Ad not given
Subjects:
Business
Types:
Project
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