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iRubric: Mktg 10- Marketing Plan rubric

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Mktg 10- Marketing Plan Rubric Code: Y57BAA By mcarter4580 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Marketing Plan
	Advanced 5 pts	Proficient 4 pts	Basic 3 pts	Minimal 2 pts	Missing 0 pts
Executive Summary	Advanced Description of company and company image is throrough and descriptive	Proficient Description of company and company image	Basic Description of company and company image is brief	Minimal Description of company and company image missing considerable details	Missing Description of company and company image not present
Exec Summary	Advanced 2 objectives, mission statement is especially well formulated	Proficient 2 objectives, mission statement	Basic 2 objectives, mission statement are somewhat unclear or may be indecisive or ill-suited	Minimal 2 objectives, mission statement are vague	Missing 2 objectives, mission statement not given
Exec Summary	Advanced Definition of success (5) show creativity and foresight, Chan of dist well illustrated	Proficient Definition of success (5), Channel of distribution	Basic Definition of success (less than 5), Channel of distribution	Minimal Definition of success (less than 3), Channel of distribution unclear	Missing Definition of success (5), Channel of distribution missing
Product	Advanced Product description paints a very clear picture of product	Proficient Product description conveys basic info of product	Basic Product description conveys some info of product	Minimal Product description conveys little info of product	Missing Product description conveys basic info of product not given
Product	Advanced features & benefits show creativity	Proficient features & benefits	Basic features & benefits are not fully developed or are inaccurate	Minimal features & benefits are incomplete	Missing features & benefits not given
Product	Advanced Product packaging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding are thorough	Proficient Product packaging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding given	Basic Some aspect missing from Product pckging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding	Minimal Several pieces of product info missing	Missing Product packaging- brand name, logo, charac symbol (cereal), slogan, labels, co-branding given not given
Price	Advanced Goal of pricing, Costs of creating/selling cereal show exceptional thought and consideration	Proficient Goal of pricing, Costs of creating/selling cereal	Basic Goal of pricing, Costs of creating/selling cereal are incomplete	Minimal Goal of pricing, Costs of creating/selling cereal vague	Missing Goal of pricing, Costs of creating/selling cereal not given
Price	Advanced Name 3 competitors and how you will compete- very thorough	Proficient Name 3 competitors and how you will compete	Basic 3 competitors named but not how you will compete	Minimal Less than 3 competitors and vague additional info given	Missing Did not Name 3 competitors and how you will compete
Price	Advanced Psychological pricing is in-depth, suggested retail price	Proficient Psychological pricing discussed, suggested retail price	Basic Psychological pricing discussed in unclear terms, suggested retail price	Minimal Psychological pricing hardly discussed, suggested retail price	Missing Psychological pricing discussed, suggested retail price not given
Place	Advanced Corp hdqtrs, warehouse locations are particularly well-chosen	Proficient Corp hdqtrs, warehouse locations given	Basic Corp hdqtrs, warehouse locations not both given	Minimal Corp hdqtrs, warehouse locations incorrectly given	Missing Corp hdqtrs, warehouse locations not given
Place	Advanced Evidence of research in transportation methods used	Proficient Transportation methods given	Basic Transportation methods given but not suited to product	Minimal Transportation methods vague	Missing Transportation methods not given
Place	Advanced List of intermediaries very well-suited	Proficient List of intermediaries given	Basic List of intermediaries given but not appropriate or some missing	Minimal List of intermediaries vague	Missing List of intermediaries not given
Place	Advanced direct/indirect dist & drawing exceptional	Proficient direct/indirect dist and drawing	Basic direct/indirect dist, drawing unclear	Minimal direct/indirect dist not given and drawing unclear	Missing direct/indirect dist and drawing not given
Promotion	Advanced exceptional use of 3 forms of advertising	Proficient 3 forms of advertising	Basic 3 forms of advertising lack detail	Minimal <3 forms of advertising or advertising not appropriate	Missing forms of advertising not given
Promotion	Advanced exceptional use of 3 forms of sales promotion	Proficient 3 forms sales promotion	Basic 3 forms sales promotion lack detail	Minimal less than 3 forms sales promotion or not appropriate	Missing forms sales promotion nto given
Promotion	Advanced Press release is highly professional	Proficient Press release includes product description and charity connection	Basic Press release lacks detail	Minimal Press release- did not follow directions	Missing Press release not included
Promotion	Advanced Personal selling was particularly well thought out	Proficient Personal selling given	Basic Personal selling lacks detail	Minimal Personal selling vague	Missing Personal selling not discussed
People	Advanced Demo, geo, psychographics help paint complete picture of the customer	Proficient Demographics, geographics, psychographics	Basic Demo, geo, psychographics inaccurate or not from info given	Minimal Demographics, geographics, psychographics vague	Missing Demographics, geographics, psychographics not given
Coupon	Advanced Coupon in color, has good qualities of a coupon- very professional	Proficient Coupon in color, has good qualities of a coupon	Basic Coupon not in color, or lacks qualities of a coupon	Minimal Coupon not in color, doesn't look like a realistic coupon	Missing Coupon not given
Magazine Ad	Advanced Magazine ad in color, has good qualities of a print ad- very professional	Proficient Magazine ad in color, has good qualities of a print ad	Basic Magazine ad not in color, or lacks good qualities of a print ad	Minimal Magazine ad not in color, doesn't look like a realistic magazine ad	Missing Magazine Ad not given

Subjects:

Business

Types:

Project

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