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iRubric: Advertisement: Persuasive Writing rubric

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Advertisement: Persuasive Writing Rubric Code: Y2XCWW8 By kfabanich Ready to use Public Rubric Subject: English Type: Writing Grade Levels: (none)

Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Critical Components	Poor Advertisement is missing significant elements of the critical components.	Fair Advertisement is missing several elements of the critical components.	Good Advertisement includes the majority of the advertisement critical components.	Excellent Advertisement Includes: clever product name, description, attention-grabbing language, call to action, and uniqueness.
Style	Poor No evidence of effective word choice and/or precise language.	Fair Word choice and language does not enhance the effectiveness of the ad. Words and phrases do not evoke imagery and/or sensory detail.	Good Acceptable word choice and precise language. Some words or phrases evoke imagery and sensory detail.	Excellent Advertisement includes exceptional word choice and precise language. Many words evoke imagery and sensory detail.
Spelling and Grammar	Poor 4 or more mistakes in spelling and grammar.	Fair Less than 3 mistakes in spelling and grammar	Good Less than 2 mistakes in spelling and grammar.	Excellent No mistakes in spelling and grammar.
Price and Special Offers	Poor Price and special offer are not included in the advertisement.	Fair Price and special offer are included in advertisement, but are not effective	Good Price and special offers are included in advertisement and are effective.	Excellent Price and special offers are included in advertisement and are extremely effective.
Transition words	Poor Transition words between ideas are unclear OR nonexistent.	Fair Some transition words work well, but some connections between ideas are fuzzy.	Good Transition words show how ideas are connected, but there is little variety	Excellent A variety of thoughtful transition words are used. They clearly show how ideas are connected