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iRubric: Startup Business Evaluation MGT720 rubric
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Startup Business Evaluation MGT720
Startup Business Evaluation
Rubric to evaluate a startup business by investors (e.g. VC or Angel investors).
Rubric Code:
Y22789B
By
eddygon
Ready to use
Public Rubric
Subject:
Business
Type:
Assessment
Grade Levels:
Graduate
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Desktop Mode
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Investor Prepareness
Not Done
0 pts
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Business Idea
Not Done
Business idea is not done (you can stop here).
Poor
Business idea is not crystalized or has been done by others and failed.
Fair
Business idea is faily clear and unique.
Good
Clear and unique business idea.
Excellent
Investor-attractive idea
Executive Summary
Not Done
Not Done
Poor
Preliminary or out-dated.
Fair
Needs work
Good
Complete and up-to-date
Excellent
Speaks to Investor Interests
Management Team
Not Done
No team. Or founder spends part time on this business.
Poor
Equivalent of one to two full time team members.
Fair
Two or more team members with sufficient experties.
Good
Solid team covering all aspects of business.
Excellent
Elaborates on Team risks and gaps from an investment perspective
Solution/Product
Not Done
Nothing has been done. At the idea stage.
Poor
Some work has been done. Prototype is not ready.
Fair
There is a prototype of product or service.
Good
There is a working product or service.
Excellent
Clear articulated Key Investment indicators
Persona Types: Target Market
Not Done
Unidentified
Poor
Vague/Generic and only 1 persona Type. Demographics only
Fair
Understandable and 2-3 persona types. B
Good
Clearly identified.
Excellent
Customer Problem
Not Done
No Customer Problem Map.
Poor
Weak Customer Problem Map
Fair
Sufficiently populated and researched Customer Problem Map
Good
Well populated and research-supported Customer Problem Map
Excellent
Comprehensively validated
Customer Problem Map
Business / Revenue model
Not Done
No model.
Poor
Weak or unproven model.
Fair
Tested model. May not be strong enough.
Good
Proven model tested by others.
Excellent
Financial investments
Not Done
None, negligible.
Poor
Founders money.
Fair
Founders money plus some investors.
Good
Large investors money.
Excellent
Revenues
Not Done
None, negligible.
Poor
Little, with small potential.
Fair
Break even or close to break even.
Good
Profitable with high potential.
Excellent
Market Saturation
Not Done
Over saturated market with huge competition (e.g. social networking)
Poor
Largely saturated market. Room for entry.
Fair
Unsaturated market. Sufficient room for entry.
Good
Lightly serviced market. Lot of room for entry.
Excellent
Timeline
Not Done
Poor
Fair
Good
Excellent
Keywords:
Business, investor, entrepreneurship, VS, Angel Investor, Investment, Business Plan
Subjects:
Business
Vocational
(General)
Types:
Presentation
Handout
ePortfolio
Assessment
(Other)
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