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iRubric: Sports Event Promotion rubric

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Sports Event Promotion Sports Event Promotion You are creating a sports promotion- a promotion plan and promotional items for a sports team or entertainment venue Rubric Code: XXC79B4 By ANNE01BC Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Sports Promotion
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 0 pts
Content	Excellent Contains information about the event in detail and in a clear and organized manner	Good Contains information about the event with some detail in an organized and clear manner	Fair Contains information about the event with little detail but may not be clear and organized manner	Poor No attempt was made to do the project, content was irrelevant to the project
Target Market Demographics, Geographics, Buying Patterns	Excellent Contains thorough information on the target market including all -graphics.	Good Contains some information on the target market including some -graphics.	Fair Contains little or no information on the target market; very little -graphics.	Poor No graphics presented.
Promotional Theme Theme/slogan/tag line	Excellent An appropriate, catchy, relevant tag line was created.	Good An appropriate tag line was created- it lacked relevance or style.	Fair An attempt was made at a tag line but it was not appropriate or it lacked relevance or style.	Poor No tag linepresented.
Advertising 3 types of advertising are to be created	Excellent 3 types of advertising were created.	Good 2 types of advertising were created.	Fair 1 type of advertising was created.	Poor No advertising created.
Sales promotions/Public Relations 2 types of sales promotions are to be created/1 public relations/publicity is to be created	Excellent 2 types of sales promotions were created and 1 Public relations activity was created	Good 2 types of sales promotions were created and OR 1 sales promotion and 1 public relation was created	Fair Either 1 sales promotion OR 1 public relation was created	Poor No sales promotions were created
Visuals
	Excellent 10 pts	Good 8 pts	Fair 6 pts	Poor 4 pts
Visuals 3 examples of your advertisements, 2 examples of your sales promotions	Excellent 5 Excellent, complete examples that show knowledge of the event and entice consumers.	Good 4 examples that show knowledge of the event.	Fair 2-3 examples that show knowledge of the event.	Poor Little or no visuals presented.