iRubric: Presidential Campaign Commercial Rubric

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Presidential Campaign Commercial Rubric

Rubric Code: XX996X2

By vrouth

Draft

Public Rubric

Subject: Political Science

Type: Project

Grade Levels: 6-8

Political Campaign Ads
	Outstanding 3 pts	Average 2 pts	Poor 1 pts
Candidate pts Candidate's name shown	Outstanding Candidate's name easily identified as the attacker or attacked.	Average Candidate's name somewhat easily identifiable as attacker or attacked.	Poor Not clear which candidate was being represented or attacked.
Point of View pts Purpose of ad quickly identified	Outstanding Ad established a purpose early on and maintained a clear focus throughout.	Average Ad established a purpose early on and maintained focus for most of the commercial.	Poor Ad seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
Persuasion pts Voters persusanced to support your candidate	Outstanding Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.	Average Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.	Poor Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
Emotion pts How do you want your audience to feel?	Outstanding Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.	Average Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.	Poor There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.
Sound pts Music / Voice-overs.	Outstanding Music/voice-overs stir a rich emotional response that matches the intended impression of the candidate.	Average Music/voice-over stirs an emotional response that somewhat matches the intended impression of the candidate.	Poor Music/voice-over used but not effective at all.
Images pts Movie / Pictures	Outstanding Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.	Average Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.	Poor Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
Duration of Presentation pts Must be between :30 to 45 seconds in length.	Outstanding Commercial lasted between :30 and :45 Actual length? _________	Average Commercial was over or under time by 5 seconds. Actual length? _________	Poor Commercial was was over or under time by 10 seconds. Actual length? _________
Overal impression of ad pts	Outstanding Final ad is polished and professional.	Average Final ad is fairly polished and smooth.	Poor Final ad is complete, but editing or quality may distract from commercial.
Easily Able to Identify pts Propaganda technique was easily identifiable.	Outstanding Most students were able to identify the propaganda technique being implemented in ad.	Average Some students were able to identify the propaganda technique being implemented in ad.	Poor Most students were unable to identify the propaganda technique implemented in the ad.

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