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iRubric: Public relations rubric

iRubric: Public relations rubric

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Public relations 
Public relations
Blueprint for comprehensive public relations campaign and presentation.
Rubric Code: X2478X2
By stuian1
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Criteria
  Poor

2 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Company Profile

Background information on the company chosen.
Poor

Little or no detail provided.
Fair

Limited detail provided. Does not fully satisfy the expectations of the assignment.
Good

Provides a general assessment that covers basic company information, including company history/origin, size, products offered and any other relevant information to adequately familiarize the audience with the company.
Excellent

An outstanding assessment of the chosen company that includes their history/origin, size, products offered and other relevant information that results in a high level of audience familiarity with that company.
Assessment of Goals and Objectives

Summary of chosen company's direct competitors and their online and social media presence/positioning.
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance. Does not fully satisfy the expectations of the assignment.
Good

Defines and discusses key goals for the company, the objectives needed to be executed to reach those goals, and demonstrates and understanding of how to develop ideas for further presence/positioning. Adequately draws parallels and shows how this will work with the company's already present positioning/presence.
Excellent

A definitive assessment that offers a robust look into the organization's current presence and positioning and offers a clear cut explanation for a path forward. Utilizes key insights and draws conclusions that support the overall summary of the chosen brand's online presence in relation to competitors.
Target Market/Tone of Voice

Potential company target market and tone of voice.
Poor

Little or no detail provided.
Fair

Detail provided, but of limited relevance. Does not fully satisfy the expectations of the assignment.
Good

Presents a good overview of who the company's target market might be, and gives facts/details to support why that market was chosen. Based on target market, a tone of voice is identified for the company and examples are given across multiple channels.
Excellent

Presents an excellent look at who the company's target market might be, and gives insightful supporting facts/details. Presents a tone of voice that fits well with the target market, and also presents examples of how to use the tone of voice to speak to the target market across multiple channels.
Media Relations Recommendations

An overview/discussion of company's website, SEO, social media marketing, email marketing and online marketing.
Poor

Little or no detailed provided.
Fair

Detail provided, but of limited relevance for each or most categories required. Does not fully satisfy the expectations of the assignment.
Good

Offers a good understanding and review of company's online and social media presence. Shows a clear understanding of each channel in the online marketing process and how the company utilizes these channels.
Excellent

Presents an excellent understanding and review of company's online and social media presence. Shows an above average understanding of each channel in the online marketing process and how the company utilizes these channels.
Visual Presentation Elements

Use of charts, images, graphs, etc. to engage the audience and support presentation.
Poor

Little or no visual elements used.
Fair

Visual elements present, but of limited relevance or purpose. Does not fully satisfy the expectations of the assignment.
Good

Good use of visual elements to engage the audience and support presentation.
Excellent

Excellent use of visual elements. Visuals used were appropriate, relevant and helped engage the audience throughout the presentation.
Presentation Delivery

The order, flow and overall presentation of the required topics. Demonstrates the overall preparedness of the group.
Poor

Poor coordination/preparation and. Easy to distinguish contributors from non-contributors among group members. Presentation lacked flow/transitions from one topic to the next.
Fair

Average coordination/preparation. All members actively participate, however some level of discomfort with the material can be observed among some group members. Some flow between topics.
Good

Good coordination/preparation. All members actively participate and appear comfortable with the subject matter. Members easily transitioned from one topic to the next.
Excellent

Outstanding coordination/preparation. All members actively participate and appear very comfortable with the subject matter. Engaged audience and expertly transitioned from one topic to the next.
Professionalism

Group member appearance and demeanor throughout presentation.
Poor

Lacking professional appearance and demeanor.
Fair

Average professional appearance and demeanor. Group members were dressed somewhat appropriately and there was some show of professionalism throughout the presentation.
Good

Good professional appearance and demeanor. Group members were dressed professionally and demonstrated a professional demeanor throughout the presentation.
Excellent

Outstanding professional appearance and demeanor. All group members were dressed professionally and handled the entire presentation with a highly professional demeanor.






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