Skip to main content
iRubric: Media Press Release rubric

iRubric: Media Press Release rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Media Press Release 
Media Press Release
Assessment of a media press release.
Rubric Code: X2475A8
By ANNE01BC
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Press Release
  POOR

0 pts

ADEQUATE

0 pts

GOOD

0 pts

WOW!

0 pts

Headline and Lead
4 pts

POOR

0
*Headline has nothing to do with the story
*Lead has nothing to do with the story
ADEQUATE

1
*Headline is either too long or too short
*Headline is vague
*Lead is cluttered
*Reader is not drawn in at all
GOOD

2
*Headline entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
*Reader not drawn in immediately
WOW!

3 or 4
*Headline is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
*Draws in the reader - makes reader want to read more
*Is focused, short and memorable
Style & Grammar
10 pts

POOR

3 or 4
*Style not followed
*Contains many Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
ADEQUATE

5 or 6
*Style not followed
*Contains four or five style errors and grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
GOOD

7 or 8
*Style followed somewhat
*Contains two or three style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
WOW!

9 or 10
*Style followed wonderfully
*Limited style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Organization & Structure
10 pts

POOR

3 or 4
*Structure & organization are not evident
*Paragraphs are disjointed and lack transition of thoughts
ADEQUATE

5 or 6
*Structure & organization detract from the message of the writer
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
*Inverted pyramid format not used
GOOD

7 or 8
*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story
*Inverted pyramid format used somewhat
WOW!

9 or 10
*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout the paper
*Sentences are short (no more than 25 words, usually)
*Paragraphs are short
*Inverted pyramid format applied
News Value
6 pts

POOR

1
*Reader is left wondering why story was written
*No news value
*Story holds no interest and value
ADEQUATE

2-3
*Some interest in the event generated as a result of the story
*Story holds little interest and value
GOOD

3-4
Significant interest in the event generated as a result of the story
*Story is interesting and valuable
WOW!

5-6
Extreme amount of interest in the event generated as a result of the story
*Story is interesting and valuable
Format
10 pts

POOR

3 or 4
*Ineffective lead
*Inappropriate content
*Page number not included<BR>
*Media contact info not included<BR>
*Did not use client's letterhead<BR>
*No ### at end
ADEQUATE

5 or 6
*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
GOOD

7 or 8
*Release follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
WOW!

9 or 10
*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate



Keywords:
  • PR Writing, press release assignment, assessment

Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n202