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iRubric: Persuasive Campaign Rubric

iRubric: Persuasive Campaign Rubric

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Persuasive Campaign Rubric Persuasive Campaign Rubric The purpose of this assignment is to give you experience in designing a persuasive campaign that addresses a particularly relevant concern for your business or community. This is your chance to capitalize on your skills in order to provide effective service for other organizations. Generally, this paper should be a minimum of 10 pages and no more than 20. Please include a detailed description of any campaign materials you would create if you were running this campaign. Rubric Code: WXC93B9 By arodriguez1981 Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Graduate

Persuasive Campaign Rubric Enter rubric description
	Excellent (N/A)	Good (N/A)	Needs Improvement (N/A)	Unsatisfactory (N/A)
Research 120 points	Excellent Cited 3 or more valid theories. Sufficient information provided to support all elements of topic.. Research in-depth and beyond the obvious, revealing new insights gained. Provided a minimum of 10 outside sources.	Good Cited 3 theories. Sources mostly reliable. Sufficient information provided to support thesis. Research of sufficient depth. Provided a minimum of 8 outside sources to back up points.	Needs Improvement Cited 2 theories. Source reliability questionable or not considered scholarly in nature. Some information relevant to thesis Surface research. Provided a minimum of 6 outside sources to back up points.	Unsatisfactory Failed to cite at least 2 sources. Sources unreliable. Irrelevant to thesis and does not support the topic. Surface research. Provided 5 or fewer outside sources to back up points.
Content 120 points This area looks at how fully the six areas detailed in the explanation of the campaign are met	Excellent --Problem and effects clearly identified and explained in detail --Target populations(s) clearly identified and explained in detail --Clear and full explanation of what previous campaigns have done --Ways to overcome the problems identified above are thoroughly thought-out and explained --Content clearly connects with course content/theories --Excellent explanation as to why this campaign, versus previous campaigns, will work	Good --Problem and effects somewhat clear --Target population fairly identified and explained --Somewhat clear explanation of previous campaigns --Relatively good explanation of ways to overcome problems with previous campaigns --Explanation as to why this campaign will work is relatively good	Needs Improvement --Problem and effects lack clarity and explanation --Target population is barely identified and explained --Unclear explanation of previous campaigns --Fair explanation of ways to overcome problems with previous campaigns --Explanation as to why this campaign will work unclear	Unsatisfactory --Problem and effects are not clear and/or explained --Target population not identified or explained --Previous campaigns and problems are not identified or explained --Ways to overcome problems with previous campaigns are lacking --Explanation as to why this campaign will work is either not there, or does not make any logical sense
Grammar and Mechanics 80 pts Enter description	Excellent Consistent and appropriate voice. Sophisticated and precise word choice. No spelling errors. No errors in agreement, pronouns/antecedents, or tense. No punctuation or capitalization errors. <BR> Met all style and min/max page requirements	Good Voice mostly consistent and appropriate. Fairly effective word choice. No more than 2 spelling errors. Fewer than 1 errors in agreement, pronouns/antecedents, or tense. Fewer than 2 punctuation or capitalization errors. Met most style and min/max page requirements	Needs Improvement Voice somewhat consistent and appropriate. Correct word choice. More than 3 spelling errors. More than 2 errors in agreement, pronouns/antecedents, or tense. More than 3 punctuation or capitalization errors. Attempted to meet style and/or min/max page requirements	Unsatisfactory Voice inconsistent and inappropriate. Incorrect word choices. More than 5 spelling errors. More than 5 errors in agreement, pronouns/antecedents, or tense. More than 5 punctuation or capitalization errors. Does not meet style and/or min/max page requirements
Format 40 Points	Excellent All sources properly cited in both paper and bibliography. Contains compelling, clear subtitles and resources page.	Good All sources properly cited in both paper and bibliography. Contains clear and concise subtitles, and resources page.	Needs Improvement Not all sources properly cited in both paper and bibliography but includes subtitles, and resources page.	Unsatisfactory Most sources are not properly cited in the paper and bibliography. Missing subtitles, and resources page.
Interest 40 Points	Excellent There is nuance, inference and subtlety to the campaign. Reader can clearly relate with the problem, target populations, understand and identify with the problems and how to overcome them and gets a sense that the campaign will work.	Good There is some nuance, inference and subtlety to the campaign, but is not located throughout the paper. Reader can somewhat relate with the problem, target populations, understand and identify with the problems and how to overcome them and gets a sense that the campaign might work, though it needs further explication.	Needs Improvement There is little nuance, inference and subtlety to the campaign. Reader barely relate with the problem, cannot clearly identify target populations, finds it difficult to understand and identify with the problems and how to overcome them, and does not gets a sense that the campaign will work.	Unsatisfactory There is no nuance, inference and subtlety to the campaign. Reader cannot relate with the problem, target populations, or understand and identify with the problems and how to overcome them. The reader is left with the impression that the campaign will fail.

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