iRubric: Press Release Assessment-2018-2019 rubric

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Press Release Assessment-2018-2019

Press Release Assessment

Assessment of press release assignment in the public relations writing class.

Rubric Code: WXA99X7

By dibens23

Ready to use

Public Rubric

Subject: Business

Type: Assessment

Grade Levels: (none)

Press Release
	Fair/Poor 2 pts	Mastery Not Yet Reached 3 pts	Mastered - Good 4 pts	Mastered-Excellent 5 pts
Headline	Fair/Poor *Headline has nothing to do with the story	Mastery Not Yet Reached Headline is mechanical. It is either too long or too short. *Headline is vague - leaving the reader to wonder what the story is about	Mastered - Good Headline entices reader to go to the lead to see if the story is worth reading. Contains strong, active verbs and short, simple words	Mastered-Excellent Headline is catchy; It makes the reader want to continue to the story; Is positive and specific. Uses strong, active verbs and short, simple words
Lead	Fair/Poor *Lead has nothing to do with the story	Mastery Not Yet Reached Lead is cluttered. Reader is not drawn in at all	Mastered - Good *Lead is ho-hum; reader not drawn in immediately	Mastered-Excellent Draws in the reader - makes reader want to read more. Is focused, short and memorable (1-3 sentences max)
Grammar	Fair/Poor AP style not followed. Contains more than six AP Style errors. Contains six or more grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Mastery Not Yet Reached AP Style not followed. Contains four or five AP Style errors. Contains four or five grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Mastered - Good AP Style followed somewhat. Contains two or three AP Style errors. Contains two or three grammatical, punctuation and spelling errors. Language is clear; good sentence structure	Mastered-Excellent AP Style followed wonderfully. No more than one AP Style or grammar error. Rules of grammar, usage and punctuation are followed. Language is clear and precise; excellent sentence structure
Organization & Structure	Fair/Poor Structure & organization are not evident. Paragraphs are disjointed and lack transition of thoughts	Mastery Not Yet Reached Structure & organization detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. Sentences are choppy (too short) or wordy (too long). Inverted pyramid format not used	Mastered - Good Structure & organization of the story is easy to follow. Paragraph transitions are presented and maintain the flow throughout the story. *Inverted pyramid format used somewhat	Mastered-Excellent Structure & organization of the story is clear and easy to follow. Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. Sentences are short (no more than 25 words, usually). Paragraphs are short. *Inverted pyramid format applied
News Value	Fair/Poor Reader is left wondering why story was written. No news value. *Story holds no interest and value	Mastery Not Yet Reached Some interest in the event generated as a result of the story. Story holds little interest and value	Mastered - Good Significant interest in the event generated as a result of the story. Story is interesting and valuable	Mastered-Excellent Extreme amount of interest in the event generated as a result of the story. Story is interesting and valuable
Format	Fair/Poor Ineffective lead. Inappropriate content. Page number not included. Media contact info not included. Did not use client's letterhead. No ### at end	Mastery Not Yet Reached Release lacks the designated format. Ineffective lead. Media contact info is not included. Did not use client's letterhead. Page number not included. No ### at end. *Content is questionable	Mastered - Good Release follows designated format guidelines. Lead is effective. Used client's letterhead. Media contact info included, but not placed correctly. Page number included. ### at end. *Content is, for the majority, appropriate	Mastered-Excellent Release follows designated format guidelines. Effective lead. Profile is the appropriate length as described for the assignment. Used client's letterhead. Media contact info included & placed correctly. Page number included. ### at end. Content is appropriate

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Press Release
	Fair/Poor 2 pts	Mastery Not Yet Reached 3 pts	Mastered - Good 4 pts	Mastered-Excellent 5 pts
Headline	Fair/Poor *Headline has nothing to do with the story	Mastery Not Yet Reached Headline is mechanical. It is either too long or too short. *Headline is vague - leaving the reader to wonder what the story is about	Mastered - Good Headline entices reader to go to the lead to see if the story is worth reading. Contains strong, active verbs and short, simple words	Mastered-Excellent Headline is catchy; It makes the reader want to continue to the story; Is positive and specific. Uses strong, active verbs and short, simple words
Lead	Fair/Poor *Lead has nothing to do with the story	Mastery Not Yet Reached Lead is cluttered. Reader is not drawn in at all	Mastered - Good *Lead is ho-hum; reader not drawn in immediately	Mastered-Excellent Draws in the reader - makes reader want to read more. Is focused, short and memorable (1-3 sentences max)
Grammar	Fair/Poor AP style not followed. Contains more than six AP Style errors. Contains six or more grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Mastery Not Yet Reached AP Style not followed. Contains four or five AP Style errors. Contains four or five grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure	Mastered - Good AP Style followed somewhat. Contains two or three AP Style errors. Contains two or three grammatical, punctuation and spelling errors. Language is clear; good sentence structure	Mastered-Excellent AP Style followed wonderfully. No more than one AP Style or grammar error. Rules of grammar, usage and punctuation are followed. Language is clear and precise; excellent sentence structure
Organization & Structure	Fair/Poor Structure & organization are not evident. Paragraphs are disjointed and lack transition of thoughts	Mastery Not Yet Reached Structure & organization detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. Sentences are choppy (too short) or wordy (too long). Inverted pyramid format not used	Mastered - Good Structure & organization of the story is easy to follow. Paragraph transitions are presented and maintain the flow throughout the story. *Inverted pyramid format used somewhat	Mastered-Excellent Structure & organization of the story is clear and easy to follow. Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. Sentences are short (no more than 25 words, usually). Paragraphs are short. *Inverted pyramid format applied
News Value	Fair/Poor Reader is left wondering why story was written. No news value. *Story holds no interest and value	Mastery Not Yet Reached Some interest in the event generated as a result of the story. Story holds little interest and value	Mastered - Good Significant interest in the event generated as a result of the story. Story is interesting and valuable	Mastered-Excellent Extreme amount of interest in the event generated as a result of the story. Story is interesting and valuable
Format	Fair/Poor Ineffective lead. Inappropriate content. Page number not included. Media contact info not included. Did not use client's letterhead. No ### at end	Mastery Not Yet Reached Release lacks the designated format. Ineffective lead. Media contact info is not included. Did not use client's letterhead. Page number not included. No ### at end. *Content is questionable	Mastered - Good Release follows designated format guidelines. Lead is effective. Used client's letterhead. Media contact info included, but not placed correctly. Page number included. ### at end. *Content is, for the majority, appropriate	Mastered-Excellent Release follows designated format guidelines. Effective lead. Profile is the appropriate length as described for the assignment. Used client's letterhead. Media contact info included & placed correctly. Page number included. ### at end. Content is appropriate