iRubric: Advertising: AIDA Poster Presentation rubric

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Advertising: AIDA Poster Presentation

For this presentation you must compose a poster to display that resembles a Bill Board Advertisement. You must use all of the principles of AIDA, Attention, Interest, Desire and Action in your schematic. You must come up with a new and improved product to advertise. You can choose a product, or a business to open.

Rubric Code: W78W3B

By suzannewitthoft

Ready to use

Public Rubric

Subject: English

Type: Assignment

Grade Levels: 9-12

Poster Display and Paper
	Beginning 4 pts	Establishing 6 pts	Excelling 10 pts
Poster Board Display Poster board display depicts the AIDA principle and is presented in a colorful and enticing manner. Advertisement should be very colorful and resemble a bill board AD.	Beginning Project is not detailed enough. Is not colorful enough and is missing at least two of the elements as described in the criteria.	Establishing Project has some detail, is somewhat colorful and has most of the elements but is missing at least one of the criterion. Poster board is done in a great manner and meets the requirements for this assignment.	Excelling Project is described in detail, poster board is very colorful and has all of the elements as described in the criteria and the poster board is done in an exceptional manner.
Organization Your presentation must have the following components when you present in front of the class: Arranging ideas in a clear order. Having an introduction, transitions, and conclusion.	Beginning You have some logic of ideas. Your introduction and your conclusion need more work. You use some transitions to link parts of your speech.	Establishing You have a logical sequence of ideas. Your introduction and your conclusion are complete. You use a variety of transitions.	Excelling You have a logical sequencing of ideas and supporting details. Your introduction and conclusion are engaging.
Style Your paper must have the following elements in the areas of style: It must be typed and have complete sentences must be used. Controlling language to engage the reader. Paper must be at least one page in length, double spaced and 12 point font, times new roman or courier. The paper must describe each element of the AIDA principle as it relates to your posterboard display.	Beginning Your word choice is only a little engaging. You have some variety in sentence structures. Paper is not typed.	Establishing Your word choice is engaging and you have a distinctive writer's voice. Your sentences vary in length and structure. Paper does not use the correct font and space, but is typed.	Excelling Your writing is engaging and shows an outstanding writer's voice. You have a lot of variety of sentence structures. Paper is typed and uses the correct font and space.
Mechanics Control of sentence formation, usage and mechanics.	Beginning You have some correct sentences and mechanics. Your errors sometimes interfere with your meaning.	Establishing You have consistent control conventions. Errors are minor and don't interfere with your meaning.	Excelling You have full control of conventions. You have infrequent, if any, errors.

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Poster Display

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