iRubric: Media Kit rubric

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Media Kit

Media Kit (50 pts.)

Evaluation of the media kit for group project

Rubric Code: W39X57

By rhondact

Ready to use

Public Rubric

Subject: Communication

Type: Project

Grade Levels: Undergraduate

Media Kit Enter rubric description
	WOW! 4 pts	GOOD 3 pts	ADEQUATE 2 pts	MISSING 0 pts
Appearance of Kit	WOW! Extremely professional appearance to the media kit (both the folder/notebook and the elements themselves)	GOOD Adequate appearance	ADEQUATE Weak appearance	MISSING Unprofessional looking . . . looked like a school assignment
Elements Rationale	WOW! Included your compelling rationale for choosing the elements you did for the media kit	GOOD Adequate rationale	ADEQUATE Weak rationale	MISSING No rationale
Media Outlets Rationale	WOW! Included your compelling rationale for choosing the specific media outlets that will be the recipient of your kit.	GOOD Adequate rationale	ADEQUATE Weak rationale	MISSING No rationale for sending kit to specific media outlets (or the rationale discussed sending the kit somewhere other than to the media)
Kit Elements	WOW! All of the kit's elements conform to relevant guidelines for the assignment. No AP or grammar/spelling errors.	GOOD All of the kit's elements conform to relevant guidelines for the assignment. One AP or grammar/spelling error.	ADEQUATE All of the kit's elements conform to relevant guidelines for the assignment. Two AP or grammar/spelling errors.	MISSING Either the kit's elements do not conform to relevant guidelines for the assignment OR there are three or more AP or grammar/spelling errors.
Solution	WOW! The kit provides a compelling, innovative solution to the client's problem.	GOOD The kit provides an adequate solution to the client's problem.	ADEQUATE The kit provides an weak solution to the client's problem.	MISSING The kit does not provide an adequate solution to the client's problem.