iRubric: MSCM Practitioner Ad rubric

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MSCM Practitioner Ad

Students will create an advertisement using descriptive wording, persuasive details and emotional appeals; complete with logo and word choice. Students also will provide a reflection, stating their emotional appeals and how the product came to be. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.

Rubric Code: W338XA

By acriscoe

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: Undergraduate

Mass Comm Ad
	Exceeds Expectations 4 pts	Meets Expectations 3 pts	Below Expectations 2 pts	Not Yet Meeting Expectations 1 pts
RESEARCH	Exceeds Expectations Thorough research/interview conducted to provide distinctive message about the individual; Obvious in-depth knowledge of individual; Consideration of target audience is present	Meets Expectations Some research or discussion with individual is implied and present in message about the individual; Consideration of the target audience is present	Below Expectations Research/Interview may have been conducted but information/message is common knowledge. Consideration of target audience may be unclear.	Not Yet Meeting Expectations Research/Interview not conducted with obvious mistakes/information provided. Consideration of target audience may be unclear.
WORD CHOICE	Exceeds Expectations Slogan/description relates directly to individual; unique, easily remembered; entices reader to watch/listen to the individual right away!	Meets Expectations Information about the individual relates directly to him/her and catches the reader's attention to persuade them to watch/listen to this individual. No spelling issues	Below Expectations Information does not directly relate to individual; is not completely unique, and could be much more persuasively strong. Minor spelling issues	Not Yet Meeting Expectations Information about the individual is vague and uninteresting. Several misspelled words or obvious poor word choice.
GRAPHIC FEATURE	Exceeds Expectations Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively	Meets Expectations Effective use of a graphic feature (catches attention, but not right away)	Below Expectations Graphic is not totally effective; may look as if it was done hurriedly	Not Yet Meeting Expectations Little variety; not unique; may be messy
APPEALS/AIDA	Exceeds Expectations Individual's name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, appeals are strong and enticing ATTENTION, INTEREST, DESIRE, ACTION well incorporated	Meets Expectations Individual's name is clear and attractive; all important information present; attractive to the appropriate target audience, appeals are present ATTENTION, INTEREST, DESIRE, ACTION incorporated	Below Expectations Individual's name is clear; some details missing; appeals to the appropriate target audience, appeals are weak ATTENTION, INTEREST, DESIRE, ACTION could be better incorporated	Not Yet Meeting Expectations Individual's name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no appeals are present ATTENTION, INTEREST, DESIRE, ACTION not incorporated
OVERALL DESIGN	Exceeds Expectations Layout simple and balanced with an adequate amount of white space; excellent description of Individual in few words; illustrations highly effective	Meets Expectations Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear

Keywords:

mass comm advertisement, adjectives

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