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iRubric: Media Project: Planet Creation rubric

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Media Project: Planet Creation Media Project: Planet Creation Students will create an advertisement for a new planet, inviting people from planet earth to populate the new planet. Rubric Code: VXA5697 By mmecurrin Ready to use Public Rubric Subject: English Type: Project Grade Levels: (none)

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	Highly Effective 4 pts	Effective 3 pts	Developing 2 pts	Beginning 1 pts
Purpose	Highly Effective The advertisement not only contains the main points but goes beyond them demonstrating excellent understanding of the potential audience.	Effective The advertisement only contains most of the main points, demonstrating a good understanding of the potential audience.	Developing The advertisement provides some of the main points, and demonstrating some understanding of the potential audience.	Beginning Information does not provide support for the advertisement. The student struggles with understanding the purpose.
Supporting Evidence	Highly Effective Includes 3 or more pieces of evidence (facts, statistics, examples, real-life experiences) that are highly effective at persuading the audience	Effective Includes 3 or more pieces of evidence (facts, statistics, examples, real-life experiences) that persuade the audience	Developing Includes 2 pieces of evidence (facts, statistics, examples, real-life experiences) that persuade the audience	Beginning Includes 1 or fewer pieces of evidence (facts, statistics, examples, real-life experiences) that attempts to persuade the audience
Grammar/format	Highly Effective Sophisticated and precise word choice. --Maybe one or two errors in grammar/speed of presentation. --The advertisement has its own style: it creates images, mood, or feeling.	Effective Sophisticated and good word choice. --A few errors in grammar/speed of presentation. --The advertisement has a creative style: provoking some relevant images and feelings.	Developing -- Mostly correct and level-appropriate word choice. -There are several errors in grammar/speed of presentation. --The advertisement has some creative style, however lacks the appropriate mood or feeling.	Beginning -Advertisement was not adequately prepared. -Failed to meet style requirements and fell below standards in delivery.
Persuasive strategies	Highly Effective Excellent use of persuasive strategies with close reference to purpose and target audience.	Effective Good use of persuasive strategies with references to purpose and target audience.	Developing Some use of persuasive strategies with little reference to purpose and target audience.	Beginning Demonstrates difficulty using persuasive strategies with little to no reference to purpose or target audience.