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iRubric: INVENTION ADVERTISEMENT rubric

iRubric: INVENTION ADVERTISEMENT rubric

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INVENTION ADVERTISEMENT 
INVENTION ADVERTISEMENT
Students will create a magazine, radio, or television advertisement using a variety of advertisement techniques.
Rubric Code: VX2A6WB
By rcmackenzie
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: K-5, 6-8

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  Not Yet Meeting Expectations

(N/A)

Below Expectations

(N/A)

Meets Expectations

(N/A)

Exceeds Expectations

(N/A)

INFORMATION

Not Yet Meeting Expectations

Does not promote product of service announcement using and identifiable strategy.
Below Expectations

Some evidence of an advertisement technique being used to promote a product or service announcement.is evident.
Meets Expectations

Good use of 1 or more advertisement techniques to promote a product or service announcement.
Exceeds Expectations

Excellent use of 1 or more advertisement techniques to promote a product or service announcement.
GRAPHICS/VOICE FEATURE

Not Yet Meeting Expectations

Little variety; not unique; may be messy or full of white noise
Below Expectations

Print, voice, or visuals are not totally effective; may look as if it was done hurriedly
Meets Expectations

Effective use of a print, voice, or visuals (catches attention, but not right away)
Exceeds Expectations

Highly effective use of print, voice, or visuals to grab the buyer's attention
GRAMMAR

Not Yet Meeting Expectations

Five or more errors in grammar.
Below Expectations

Three-four errors in grammar.
Meets Expectations

One-two errors in grammar.
Exceeds Expectations

No errors in grammar.
GROUP INTERACTION

Not Yet Meeting Expectations

Student does not work with others. Student allows others in the group to complete the project. Student inhibits others from working together.
Below Expectations

Student occasionally works with others. Students occasionally participates and collaborates. Student does not distract others from working with each other.
Meets Expectations

Student mostly works with others. Student usually participates and collaborates.
Exceeds Expectations

Students works with others. Student participates and collaborates on the final project.
OVERALL DESIGN

Not Yet Meeting Expectations

Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
Below Expectations

Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.
Meets Expectations

Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.
Exceeds Expectations

Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing, video is attractive. Advertisement is very well executed.



Keywords:
  • magazine advertisement, radio advertisement, television advertisement, adjectives



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