iRubric: Persuasive Restaurant Ad rubric

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Persuasive Restaurant Ad

Students will create a restaurant ad incorporating persuasive techniques and language

Rubric Code: UX4C5WX

By mpaterno

Ready to use

Public Rubric

Subject: English

Type: Writing

Grade Levels: 6-8

Persuasive Restaurant Ad
	Excellent 8 pts	Good 6 pts	Fair 4 pts	Poor 2 pts
Logo A visual representation of the restaurant name	Excellent Restaurant logo is original, eye-catching, colorful, and neatly drawn. Logo represents a recognizable aspect of the restaurant.	Good Restaurant logo is original, eye-catching, colorful, and neatly drawn. Logo does NOT represent a recognizable aspect of the restaurant.	Fair Restaurant logo is NOT original, eye-catching, colorful, OR neatly drawn. Logo represents a recognizable aspect of the restaurant.	Poor Restaurant logo is NOT original, eye-catching, colorful, OR neatly drawn. Logo does NOT represent a recognizable aspect of the restaurant.
Slogan A memorable phrase about some aspect of the restaurant	Excellent Restaurant slogan is original, well-worded, and easily recalled. Slogan represents some aspect of the restaurant.	Good Restaurant slogan is original, well-worded, and easily recalled. Slogan does NOT represent some aspect of the restaurant.	Fair Restaurant slogan is NOT original, well-worded, and easily recalled. Slogan represents some aspect of the restaurant.	Poor Restaurant slogan is NOT original, well-worded, and easily recalled. Slogan does NOT represent some aspect of the restaurant.
Persuasive Techniques A common component: bandwagon, testimonial, "bribery"	Excellent More than one technique used to successfully persuade. Terms of persuasive language also used	Good More than one technique used to successfully persuade. Terms of persuasive language NOT used.	Fair At least one technique used to successfully persuade. Terms of persuasive language used.	Poor NO persuasive technique used. NO terms of persuasive language used.
Cooperative Effort Working within a group to produce a success- ful persuasive advertisement	Excellent Student consistently worked cooperatively with others in the group. Student led the group to consensus.	Good Student consistently worked cooperatively with others in the group.	Fair Student occasionally worked cooperatively with others in the group.	Poor Student did NOT work cooperatively with others in the group.
Poster The end product of the group's work; the print ad	Excellent Group has created a visually appealing presentation that is colorful, eye-catching, and completely legible.	Good Group has made a good effort to create a visually appealing presentation that is colorful, eye-catching, and completely legible.	Fair Group has made some effort to create a visually appealing presentation that is mostly legible.	Poor Group has made minimal effort to create a visually appealing presentation.
Presentation The ad brought to life by the group	Excellent Presenters spoke clearly and loudly. Eye contact was made with the audience. Presentation was well rehearsed.	Good One of the three "excellent" criteria was not met.	Fair Two of the three "excellent" criteria were not met.	Poor NONE of the three "excellent" criteria was met.

Keywords:

persuasive ad, restaurant ad

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