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iRubric: Persuasive Advertising Commercial--Live: due 4/10/12 rubric
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Persuasive Advertising Commercial--Live: due 4/10/12
Persuasive Advertising Commercial
Student groups will produce a 2 minute commercial advertising an existing green product. Student groups will begin with a neatly illustrated storyboard, planning an effective beginning, middle and end, while contributing positively to the group, and using time productively (100 points). Next, students will write a script that demonstrates: an effective hook and conclusion; focus on target audience; use of visual/auditory persuasive techniques; logical organization with clear transitions connecting main points; appropriate tone; pacing that keeps viewer attention; perfect editing with detailed stage directions; 'green' aspects of product; evident research (100 points). Finally, student groups will perform their commercials (100 points).
Rubric Code:
U7275A
By
kimvdb
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8
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Commercial
Award Winning
100 pts
Award Nominated
90 pts
In the Audience
80 pts
Storyboard/Collaboration
Award Winning
Storyboard neatly completed with beginning, middle and end clearly planned. Students demonstrate ability to work very well together. Each student assumes a clear role, contributes positively to group, uses time productively, fulfills all responsibilities, and motivates others.
Award Nominated
Storyboard completed with 3 parts. Students work well together. Each student takes part in most decisions and contributes fair share to group.
In the Audience
Storyboard complete, but lacking neatness and/or 3 clear parts. Students work together, but have difficulty sharing decisions and responsibilities. Further points deducted for conflicts and misuse of time which distract team members from accomplishing project goals.
Script
Award Winning
Effective hook and conclusion; focus on target audience; use of visual/auditory persuasive techniques; logical organization with clear transitions connecting main points; appropriate tone; pacing keeps viewer attention; edited script; detailed stage directions. Clearly explains 'green' aspects of product; evident research.
Award Nominated
Generally effective but lacking in 1-2 areas; use of persuasive techniques; script contains few errors. Some explanation of 'green' aspects of product; some concrete data.
In the Audience
Script not sufficiently developed or edited; lacks hook/ conclusion; some good ideas and techniques evident, but needs further editing for content. Little explanation of 'green' aspects of product and/or concrete data. Further points deducted for incomplete work.
Performance
Award Winning
All students participate and demonstrate a professional attitude, knowledge of product, and sufficient rehearsal.
Award Nominated
All students participate but lack a professional attitude, knowledge of product, or sufficient rehearsal.
In the Audience
Lack of participation, professional attitude and rehearsal.
Keywords:
Video Production, commercial, ads, green
Subjects:
Communication
English
Types:
Project
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