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iRubric: Place Ad Here! Advertisement rubric

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Place Ad Here! Advertisement Place Ad Here! Paper Advertisement students will create an advertisement based on an existing product. Rubric Code: TX85XW5 By grunzkej Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Print Advertisement Create an original food product and print advertisement using effective advertising techniques.
	Proficient 5 pts	Progressing 3 pts	Needs Improvement 1 pts
Visual Presentation -Product Name -Picture -Neatness	Proficient -Product name is clearly presented -Picture (hand drawn or from computer) is included -Advertisment is neat and attractive	Progressing -Product name is somewhat clear -No picture, or picture does not relate to product -Advertisement is overall neat	Needs Improvement -Product name is not present or unclear -No picture -Advertisement is sloppy, hard to read
Caption/Paragraph -5-6 sentences -3+ powerfully descriptive words	Proficient -Caption contains 5-6 sentences -Caption contains at least 3 powerfully descriptive words are used	Progressing -Caption contains 3-4 sentences -Caption contains less than 3 powerfully descriptive words	Needs Improvement -Caption contains 2 or less sentences -Caption contains no powerfully descriptive words
Appeal/Audience -5 sense appeal -Audience	Proficient -Advertisement appeals to the 5 senses through word choice and visuals -Advertisement targets a definite audience	Progressing -Advertisement appeals to at least three of the senses through word choice and visuals -Advertisement somewhat targets a definite audience	Needs Improvement -Advertisement does not use word choice and visuals to appeal to the senses -Advertisement does not target a specific audience
Proofreading -Spelling, grammar, punctuation, capitalization, etc.	Proficient -There are few spelling, grammar, punctuation, and capitalization errors, and do not detract from the overall advertisement.	Progressing -There are some spelling, grammar, punctuation, and capitalization errors and slightly detract from the overall advertisment.	Needs Improvement -There are numerous spelling, grammar, punctuation, and capitalization errors that significantly detract from the overall advertisement.
Creativity/Originality -Product -Caption is original, creative, and catchy	Proficient -product and name are present -Caption is original, creative, and catchy	Progressing -product or name is present -Caption is interesting and slightly catchy -Caption is somewhat original, creative, and catchy	Needs Improvement -product and name is not present -Caption is not original, creative, or interesting to read