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iRubric: Promotional Video rubric

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Promotional Video Promotional Video Students will produce a promotional video to publicize their form of renewable energy. Rubric Code: TX4XC82 By mrbanerjee Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 6-8, 9-12

Promo/Ad
	Distinguished 4 pts	Proficient 3 pts	Apprentice 2 pts	Amature 1 pts
Intent/Key Audience	Distinguished Storyboard very detailed, followed and revisions noted and key audience recognized	Proficient Storyboard is weak in 1 or 2 areas and key audience not extremely clear	Apprentice A few areas showing intention, but more effort should have been put into the storyboard	Amature Hardly any effort in planning
Promotional value	Distinguished Idea or event thoroughly covered in an interesting and creative manner.	Proficient Some key information was not included.	Apprentice Weak, but adequate	Amature Minimal, if any, effort
Visual Impact / Audio	Distinguished Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics (if applicable); audio is clear; Music (if any) is appropriate and enhances video message	Proficient 1 or 2 errors that could not be removed in editing; some visual impact; 1 or 2 instances of unclear audio; Music (if any) is appropriate and works well with video message	Apprentice Some parts are difficult to watch because basic camera skills are weak (shaking or jerky footage, details difficult to discern); Audio unclear in 3 to 4 instances; Music (if any) is inappropriate or interferes with video message	Amature Errors make viewing difficult; no visual impact; numerous problems with audio and/or music track.
Editing	Distinguished Camera shots serve a purpose; transitions and special effects used when necessary	Proficient Lack of or over-use in several areas	Apprentice Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Amature Minimal effort to improve quality through editing