iRubric: TV Commercial rubric

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TV Commercial

Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Grammar- Correct, Clarity - audible

Rubric Code: T77989

By littlet

Ready to use

Public Rubric

Subject: Social Sciences

Type: Project

Grade Levels: 9-12

Commercial Rubric
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organization	Poor Audience cannot understand presentation because there is no sequence of information. Time is more than 2 minutes.	Fair Audience has difficulty following presentation because student jumps around. Close to time constraint.	Good Student presents information in logical sequence which audience can follow. Time constraints followed.	Excellent Student presents information in logical, interesting sequence which audience can follow. Time constraints followed (1-2 minutes).
Content	Poor Content is weak. Facts are inaccurate. Student should have researched in more depth.	Fair Student is uncomfortable with information and topic or product is unclear at times. More research would have helped.	Good Student is at ease with information and product or topic is clear, but message or purpose is missing.	Excellent Student demonstrates full knowledge (more than required) of product or topic and message and/or purpose is very clear.
Text and Graphics	Poor Student uses poor graphics or no graphics, logo or slogan.	Fair Student occasionally uses graphics that rarely support text and presentation. Logo or slogan does not seem to fit topic.	Good Student's graphics relate to text and presentation. Use of slogan or logo.	Excellent Student's graphics explain and reinforce screen text and presentation. Uses both a slogan and logo for their business.
Grammar and Mechanics	Poor Student's presentation has four or more spelling errors and/or grammatical errors. Script is not followed.	Fair Presentation has three misspellings and/or grammatical errors. Script not followed at all times.	Good Presentation has no more than two misspellings and/or grammatical errors and script is followed most of time.	Excellent Presentation has no misspellings or grammatical errors. Follows script at all times.
Volume and Clarity	Poor Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear. More rehearsal needed.	Fair Student's voice is low. Student incorrectly pronounces words. Audience members have difficulty hearing. More practice would have helped.	Good Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort. Can tell student rehearsed.	Excellent Student uses a clear voice and correct pronunciation of words. Student is enthusiastic. Audience can hear without effort. Can tell student took pride in rehearsing.
Tapping	Poor There are many errors evident in tapping as well as different techniques and/or shots and transitions.	Fair Student has few errors evident in tapping and/or use of different techniques and/or shots and uses transitions perfectly.	Good There is only 1-2 errors evident in tapping or use of techniques and/or shots and transitions.	Excellent There are no errors evident in tapping. Student maximizes use of different techniques and/or shots and uses transitions perfectly.
Target Market	Poor It is unclear who the target market is for video.	Fair It is unclear at times who the target market is for video.	Good There is absolutely no doubt who the author is targeting their video to.	Excellent There is absolutely no doubt who the author is targeting their video to. Student uses more than one target market.
Visual/Aural Techniques	Poor Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.	Fair Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.	Good Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.	Excellent Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
Creativity	Poor Commercial demonstrated little or no level of creativity. Was not interesting and did not make you want to buy product or visit business.	Fair Commercial demonstrated some level of creativity but did not make you want to buy product or visit business.	Good Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about buying product or visiting business.	Excellent Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to buy product or visit business.

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Presentation

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