iRubric: MSCM Practitioner Advertisement rubric

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MSCM Practitioner Advertisement

MSCM Practitioner Ad

12=100 11=95 10=91 9=86 8=82 7=77 6=73 5=68 4=64 3 or less=50

Rubric Code: T3382W

By acriscoe

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: (none)

Mass Comm Ad
	Exceeds Expectations 3 pts	Meets Expectations 2 pts	Below Expectations 1 pts	Not Yet Meeting Expectations 0 pts
RESEARCH	Exceeds Expectations Thorough research/interview conducted to provide distinctive message about the individual; Obvious in-depth knowledge of individual; Consideration of target audience is present	Meets Expectations Some research or discussion with individual is implied and present in message about the individual; Consideration of the target audience is present	Below Expectations Research/Interview may have been conducted but information/message is common knowledge. Consideration of target audience may be unclear.	Not Yet Meeting Expectations Research/Interview not conducted with obvious mistakes/information provided. Consideration of target audience may be unclear.
WORD CHOICE	Exceeds Expectations Slogan/description relates directly to individual; unique, easily remembered; entices reader to watch/listen to the individual right away!	Meets Expectations Information about the individual relates directly to him/her and catches the reader's attention to persuade them to watch/listen to this individual. No spelling issues	Below Expectations Information does not directly relate to individual; is not completely unique, and could be much more persuasively strong. Minor spelling issues	Not Yet Meeting Expectations Information about the individual is vague and uninteresting. Several misspelled words or obvious poor word choice.
GRAPHIC FEATURE	Exceeds Expectations Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively	Meets Expectations Effective use of a graphic feature (catches attention, but not right away)	Below Expectations Graphic is not totally effective; may look as if it was done hurriedly	Not Yet Meeting Expectations Little variety; not unique; may be messy
APPEALS/AIDA	Exceeds Expectations Individual's name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, appeals are strong and enticing ATTENTION, INTEREST, DESIRE, ACTION well incorporated	Meets Expectations Individual's name is clear and attractive; all important information present; attractive to the appropriate target audience, appeals are present ATTENTION, INTEREST, DESIRE, ACTION incorporated	Below Expectations Individual's name is clear; some details missing; appeals to the appropriate target audience, appeals are weak ATTENTION, INTEREST, DESIRE, ACTION could be better incorporated	Not Yet Meeting Expectations Individual's name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no appeals are present ATTENTION, INTEREST, DESIRE, ACTION not incorporated

Keywords:

mass comm advertisement, adjectives

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