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iRubric: Advertisement Campaign Rubric

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Advertisement Campaign Rubric Advertisement Campaign Students need to develop an advertising campaign, for a local habitat preservation of their choice, that would appear in a magazine. Rubric Code: T228453 By magalilopez Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 9-12

Advertisement Campaign Rubric
	Unsatisfactory 4 pts	Needs Improvement 6 pts	Effective 8 pts	Highly Effective 10 pts
Creativity	Unsatisfactory Campaign was too plain and ordinary. Did not highlight the importance of their solution to their topic.	Needs Improvement Campaign was interesting. Did a poor job to highlight the solution and topic.	Effective Campaign was interesting. Did an adequate job to highlight the solution and topic.	Highly Effective Campaign was innovative and original. Highlighted the topic and solution effectively and in a compelling way.
Visual Presentation	Unsatisfactory Poor use of pictures, graphics, and language. Poor spelling and bad grammar. Did not have a compelling campaign.	Needs Improvement Good use of pictures, graphics, and language. Some spelling and grammar mistakes. Did not have a strong compelling message/call to action.	Effective Good use of pictures, graphics, and language. Good spelling and grammar. Did not have a strong compelling message/call to action.	Highly Effective Excellent use of pictures, graphics, and language. Excellent spelling and grammar. Had a strong promotional message.
Oral Presentation	Unsatisfactory Could not present for the minimum amount of time. Did not attempt to answer questions from their peers.	Needs Improvement Presentation was too short. Questions by peers were not answered thoroughly.	Effective Presented close to the minimum time requirement. Some of the group attempted to answer half of the peer questions.	Highly Effective Presented for the minimum time requirement. Every student in the group answered questions from their peers to the best of their ability.