iRubric: Advertisement Campaign rubric

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Advertisement Campaign Advertising Campaign Students need to develop an advertising campaign, for a product of their choice, that would appear in a magazine. Rubric Code: A2W2878 By rmcarman Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 9-12

Advertisement Campaign Rubric
	Poor 5 pts	Fair 10 pts	Good 15 pts
Creativity	Poor Campaign was too plain and ordinary. Did not highlight the importance of their solution to their topic.	Fair Campaign was interesting. Did a mediocre job to highlight the solution and topic	Good Campaign was innovative and original. Highlighted the topic and solution effectively and in a compelling way.
Presentation	Poor Poor use of pictures, graphics, and language. Poor spelling and bad grammar. Did not have a compelling campaign.	Fair Good use of pictures, graphics, and language. Good spelling and grammar. Did not have a strong compelling message/call to action.	Good Excellent use of pictures, graphics, and language. Excellent spelling and grammar. Had a strong promotional message.
Advertisement Summary	Poor Could not present for the minimum amount of 5 minutes. Did not attempt to answer questions from their peers. Poor spelling and bad grammar.	Fair Presented for at least 4 minutes. Some of the group attempted to answer half of the peer questions. Decent grammar and spelling. Was more specific and thorough.	Good Presented for the minimum of 5 minutes. Every student in the group answered questions from their peers to the best of their ability. Excellent grammar and spelling. Was very specific and thorough.