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iRubric: Marketing Poster Assessment rubric

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Marketing Poster Assessment Utility Poster Assessment Rubric for assessing a poster assignment for Marketing and the 4Ps. Someone who has no prior knowledge of the of marketing should be able to look at your poster and understand the 4 Ps as well as AIDA. Rubric Code: S67CWW By msmunroe Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Poster Assessment
	Needs Improvement 1 pts	Average 2 pts	Excelling 3 pts
Poster is informative	Needs Improvement Minimal information of 4Ps is provided. Some information is accurate and little is in learners' own words. Difficult for anyone to grasp understanding of 4Ps by simply looking at poster	Average Basic information of 4Ps is provided. Most information is accurate and some is in learners' own words. Anyone could gain some understanding of 4Ps. .	Excelling Excellent representation of all utilities. All 4P information is accurate and is in learners' own words. Anyone could walk up to poster and understand all 4Ps.
Spelling And Grammar	Needs Improvement Many spelling and grammar errors present.	Average A few spelling/grammar mistakes.	Excelling No mistakes in spelling or grammar.
Neatness	Needs Improvement Very untidy. No structure. Images and information are presented in an illogical manner. Can't read words.	Average Structured but untidy. Could be neater. Writing a little messy or small.	Excelling Very neat and well structured. Information and images are presented in a logical and clear manner. Letters are easy to read.
AIDA	Needs Improvement Poster is unattractive and lacks creativity and aspects of AIDA. No impact is created.	Average Poster is creative and attracts attention. Lacks impact but some of AIDA is adhered to.	Excelling Poster is creative, attracts attention and sends out a powerful message. It creates a suitable impact by touching on all areas of AIDA.
Pictures / Graphics	Needs Improvement Poor choice of product picture; minimal graphics	Average Good product picture; additional pictures or drawings of utilities included	Excelling Effective choice of product and picture; several graphics/pictures/ drawings enhances explanation of the 5 utilities