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iRubric: Media Advisory Assessment rubric

iRubric: Media Advisory Assessment rubric

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Media Advisory Assessment 
Press Release Assessment
Assessment of the media advisory assignment in the public relations writing class.
Rubric Code: S24663
By mgroover
Ready to use
Public Rubric
Subject: Communication  
Type: Homework  
Grade Levels: (none)

Powered by iRubric Media Advisory
  Poor

0 pts

Mastery Not Yet Reached

14 pts

Mastered - Good

16 pts

Mastered

20 pts

Headline

Poor

*Headline has nothing to do with the story
Mastery Not Yet Reached

*Headline is mechanical
*It is either too long or too short
*Headline is vague - leaving the reader to wonder what the story is about
Mastered - Good

*Headline entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
Mastered

*Headline is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
Media Alert or Media Advisory

Poor

*The phrase "Media Advisory" or "Media Alert" does not appear
Mastery Not Yet Reached
Mastered - Good
Mastered

*The phrase "Media Advisory" or "Media Alert" appears prominently (so that the media will understand that this is NOT a usual news release
AP Style & Grammar

Poor

*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached

*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered

*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Format

Poor

*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use client's letterhead
*No ### at end
Mastery Not Yet Reached

*Advisory lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
Mastered - Good

*Advisory follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
Mastered

*Advisory follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate
5 W's and the H

Poor

*Media advisory not written in 5 W's and the H format
Mastery Not Yet Reached

*One or more of the critical 5 W's or the H is missing
Mastered - Good

*5 W's & the H (all that make sense for you) appear, though it takes a while to read through them to determine whether the event is worth covering
Mastered

*5 W's & the H (all that make sense for you) provide all the necessary information for the media to decide to cover the event at a glance



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  • PersonalityProfile BioSketch

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