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iRubric: Video Ad Campaign rubric

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Video Ad Campaign 
Rubric Code: R2W773B
By thelmarono
Draft
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Video Ad Campaign
  Excellent

10 pts

Good

7 pts

Fair

1 pts

Poor

2 pts

Requirements / Directions

Excellent

Students follow all
directions and exceed
the requirements for this
assignment.
Good

Students follow all
directions and meet all
requirements for this task.
Fair

Students meet some of
the requirements but
fail to follow many of
the directions
Poor

Students demonstrate
no understanding of the
requirements; fail to
follow directions.
Purpose of Ad Content

Excellent

The message is explained and several specific, valid reasons
are given for each of the
propaganda techniques used.
Good

The message is explained and reasons are given to support the
propaganda choices.
Fair

The message is explained, but no
reasons are given to support the propaganda choices.
Poor

The message is merely stated with no explanation; no identification of propaganda used.
Use of Class Time

Excellent

Students used class time well
and achieved what they needed
to do without being reminded to
stay on task.
Good

Students used class time well
overall, however, students had to
be refocused at least once.
Fair

Students used class time
appropriately but did not take
full advantage of the time and or
resources available to them.
Students had to be refocused
more than once.
Poor

Students were rarely on task
and utilized class time
poorly.
Creativity

Excellent

Highly creative, well thought out, and original. Demonstrates effort, innovative interpretation, and creative production. Highly
visually appealing.
Good

Mostly creative production and
clearly thought out. Most ideas
presented demonstrate original
and creative interpretation.
Visually appealing.
Fair

Somewhat creative, planning is
clear, some ideas demonstrate
original thought, however most
appears to be borrowed.
Somewhat visually appealing.
Poor

Severely lacks creativity and
shows little if any originality or
effort. Lacks visual appeal
Audio and Sound Effects

Excellent

Includes good quality voice audio and appropriate backrgound music that relates to the theme.
Good

Includes voice audio and background music with minimal distraction.
Fair

Includes voice audio or music only. Sound effects or background noise overpowers the dialogue.
Poor

No sound effects at all. Background noise is very distracting making it difficult to hear the message.
Group Effort/ Collaboration

Excellent

Each member appeared to contribute equally in the
production of the video or
presentation of the poster.
Good

It is apparent that at least one
member was not involved in the
production of the video or
presentation of the poster.
Fair

Multiple members were
apparently not involved in the
production of the video or
presentation of the poster.
Poor

One student monopolizes
time in the video or in the
presentation of the poster.




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