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iRubric: Design a Cereal Box rubric

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Design a Cereal Box Design a Cereal Box Design a cereal box, using appropriate advertising techniques. Rubric Code: R246976 By Craiger10 Ready to use Public Rubric Subject: English Type: Project Grade Levels: K-5, 6-8

Media Literacy
	1 (N/A)	2 (N/A)	3 (N/A)	4 (N/A)
Knowledge	1 Demonstrates limited knowledge and understanding of advertisement and advertising techniques. - product is not identifiable; ad elements are not visible, or identifiable.	2 Demonstrates some knowledge and understanding advertisement and advertising techniques - product is somewhat identifiable, but many elements are missing.	3 Demonstrates considerable knowledge and understanding of advertisement and advertising techniques. -product is identifiable, although a few elements may be general or unclear.	4 Demonstrates thorough knowledge and understanding of advertisement and advertising techniques. - product is highly identifiable, and extra elements are specifically related to the product.
Neatness	1 Text is non-legible. Visible clutter in ad layout. Type errors are present.	2 Text is difficult to read and understand. Text is not very legible.	3 Text is neat and easy to read. Meets standards.	4 Text is neat and legible. Student has taken extra care in his/her composition. Very well designed.
Creativity	1 Student has used no illustrations, trademark or trade character his/her advertisement to attract customers attention to the product. Lack of effective use of color and white space.	2 Student has used some colour and illustrations in his/her advertisement to attract customers attention to the product.	3 Student has used many colours illustrations in his/her advertisement to attract customers attention to the product. Effective use of overall space.	4 Student has used several colours and images in his/her advertisement to attract customers' attention to the product. Extra attention to detail and expert use of overall space is evident. Extra advertising techniques are used.