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iRubric: Photo w/ Caption Assessment rubric

iRubric: Photo w/ Caption Assessment rubric

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Photo w/ Caption Assessment 
Personality Profile Assessment
Assessment of photo with caption assignment in the public relations writing class.
Rubric Code: R235XB
By mgroover
Ready to use
Public Rubric
Subject: Communication  
Type: Homework  
Grade Levels: Undergraduate

Powered by iRubric Photo w/ Caption
  Poor

0 pts

Mastery Not Yet Reached

14 pts

Mastered - Good

16 pts

Mastered

20 pts

Headline

Poor

*No headline used
Mastery Not Yet Reached

*Headline is mechanical
*It is either too short or too long
*Is vague - leaves reader wondering what it's about
Mastered - Good

*Headline entices the reader to continue
*Contains strong active verbs and short, simple words
Mastered

*Headline is catchy
*It makes the reader want to continue
*Is positive & specific
*Uses strong, active verbs and short, simple words
*Headline is clever and is verbally linked to the photo
AP Style & Grammar

Poor

*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached

*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered

*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Identification

Poor

*Does not explain what is going on in the photo at all
*Not written in present tense
Mastery Not Yet Reached

*Does not do a good job of explaining of what is going on in the photo
*Not written in present tense
Mastered - Good

*Somewhat explains what is going on in the photo
*Some of the people visible are named
Mastered

*Explains exactly what is going on in the photo.
*Names all visible people
*Written in present tense
News Value

Poor

*No news value
*Photo w/ caption holds no interest
Mastery Not Yet Reached

*Some interest is generated as a result of the photo w/ caption
Mastered - Good

*Significant interest is generated as a result of the photo w/ caption
Mastered

*Extreme amount of interest is generated as a result of the photo w/ caption
Format

Poor

*Media contact information is not included
*Did not use client's letterhead
*Inappropriate content
*Photo credit not included
Mastery Not Yet Reached

*Photo w/ cutline lacks the designated format
*Media contact information is not included
*Did not use client's letterhead
*Content is questionable
*Photo credit not included
Mastered - Good

*Photo w/ cutline follows designated format guidelines
*Used client's letterhead
*Media contact information is included, but not placed correctly
*Content is, for the majority, appropriate
*Photo credit included
Mastered

*Photo w/ cutline follows designated format guidelines
*Used client's letterhead
*Media contact information is included & placed correctly
*Content is appropriate
*Photo credit included
Communicates a Message

Poor

*Photo does not communicate a message, action or emotion
Mastery Not Yet Reached

*Photo shows little action, emotion or clear message
Mastered - Good

*Photo somewhat communicates a message, action or emotion
Mastered

*The photo effectively communicates a message, action or emotion



Keywords:
  • Photo caption

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