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iRubric: Fact Sheet Assessment rubric

iRubric: Fact Sheet Assessment rubric

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Fact Sheet Assessment 
Assessment of fact sheet assignment in the public relations writing class.
Rubric Code: Q2XB72
By mgroover
Ready to use
Public Rubric
Subject: Communication  
Type: Homework  
Grade Levels: Undergraduate

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  Poor

0 pts

Mastery Not Yet Reached

14 pts

Mastered - Good

16 pts

Mastered

20 pts

Headline

Poor

*No headline used
Mastery Not Yet Reached

*No headline used
Mastered - Good

*Has a headline
Mastered

*Has a headline
AP Style & Grammar

Poor

*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached

*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered

*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Organization & Structure

Poor

*Structure & organization are not evident
Mastery Not Yet Reached

*Structure & organization detract from the message of the writer
Mastered - Good

*Structure & organization of the fact sheet is easy to follow
Mastered

*Structure & organization of the fact sheet is clear and easy to follow
Value

Poor

*No news value
Mastery Not Yet Reached

*Some interest in the organization generated as a result of the story
*Unclear why media would want to know more about the organization
Mastered - Good

*Significant interest in the organization generated as a result of the fact sheet
*Somewhat clear why media would want to know more about the organization
Mastered

*Extreme amount of interest in the organization generated as a result of the fact sheet
*Extremely clear why media would want to know more about the organization
Format

Poor

*Inappropriate content
*Media contact information is not included
*Page number not included
*Did not use client's letterhead
Mastery Not Yet Reached

*Fact sheet lacks the designated format
*Content is questionable
*Media contact information is not included
*Did not use client's letterhead
*Page number not included
Mastered - Good

*Fact sheet follows designated format guidelines
*Used client's letterhead
*Content is, for the majority, appropriate
*Media contact information is included, but not placed correctly
*Page number included
Mastered

*Fact sheet follows designated format guidelines
*Fact Sheet is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact information is included & placed correctly
*Page number is listed
*Content is appropriate



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  • FactSheet

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