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iRubric: Persuasive Business Letter rubric

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Persuasive Business Letter Rubric Code: Q2B9CX By effertjm Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 6-8

Persuasive Business Letter
	Advanced 4 pts	Proficient 3 pts	Basic 2 pts	Minimal 1 pts
Letter Format	Advanced Complies with all the requirements of a standard block-form business letter.	Proficient Complies with almost all the requirements of a a standard block-form business letter. (Minor error)	Basic Complies with some requirements of a standard block-form business letter. (Several errors or major error)	Minimal Complies with few requirements of a standard block-form business letter.
Purpose	Advanced Letter begins with a skillfully crafted introduction and a strong statement of purpose/thesis.	Proficient Letter begins with an introduction and a general statement of purpose.	Basic Letter may begin with an introduction or general statement of purpose (either may be weak or missing).	Minimal Letter does not begin with an introduction or a statement of purpose.
Content	Advanced Writer skillfully states their opinion about 3 proposals, with persuasive and convincing rationales for each. Several other unique proposals are also convincingly suggested.	Proficient Writer clearly states their opinion (with clear rationale) on 3 proposals. One or two additional proposals are also suggested.	Basic Writer states their opinion on all of the proposals, but does not provide convincing or reasonable rationales. May be missing an additional proposal.	Minimal Writer does not state their opinion on all 3 proposals and has weak or missing rationales. No additional proposals suggested.
Conventions/Grammar	Advanced Author makes no errors in grammar, spelling or conventions that distract the reader from the content. Sentences are well-constructed with varied structure.	Proficient Author makes almost no errors in grammar, spelling, or conventions. Most sentences are well-constructed and there is some varied sentence structure.	Basic Author makes several errors in grammar, spelling, or conventions. Some sentences may be choppy or rambling. Little variety of style or length.	Minimal Athor makes numerous errors in grammar, spelling, or conventions that makes the letter difficult to read or understand. Sentences are choppy or rambling.
Tone/Word Choice	Advanced Tone of letter is consistently very formal. Many precise and vivid words enhance ideas and confidently persuade.	Proficient Tone of letter is generally formal. Some precise words used to present ideas and persuade.	Basic Tone of the letter is sometimes formal. Words are correct, but not precise, vivid, or convincing.	Minimal Tone of letter is informal and words are vague, incorrect, dull, or unconvincing.