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iRubric: Ad Campaign rubric

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Ad Campaign Ad Campaign Students create an Ad Campaign for their business. Should be a advertisement for online or printed publication. Rubric Code: PX4AW5C By ruhil_alias Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Ad Campaign
	Poor 1 pts	Average 2 pts	Good 4 pts	Excellent 5 pts
Presentation of Product	Poor Idea is unclear, concept is not feasible No basics of the idea listed. Requirements are missing	Average Concept presented briefly Details are not fully explained Requirements are all there	Good Concept is explained Details are presented well and are feasible All requirements are there and expanded upon	Excellent Concept shows insight and is explained with enthusiasm Product is feasible. All requirements are presented and expanded upon
Professionalism	Poor Not Typed Not professional enough to present or hand in	Average Typed Not quite ready to present to a company	Good Typed Neatly bound Ready to present to a company	Excellent Neat and well designed Typed with easily identifable headings Ready to present to a company
Mechanics	Poor Multiple grammatical/spelling errors Multiple punctuation errors No proofreading has been done	Average Few grammatical/spelling errors Few punctuation errors Little proofreading has been done	Good Little to no grammatical/spelling errors Little to no punctuation errors Some proofreading has been done	Excellent Free of spelling and grammar errors. Careful proofreading is evident
Creativity/Orignality	Poor Product is a copy of something that already exist.	Average Product and ads are creative, but is not original.	Good Product is original. Advertising shows some creativity.	Excellent Product is original. Advertising shows careful thought and exciting creativity.