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iRubric: Arthur Page Case Study Rubric Revised

iRubric: Arthur Page Case Study Rubric Revised

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Arthur Page Case Study Rubric Revised 
Nonverbal Communication Report Rubric
Crisis PR case study rubric to evaluate paper
Rubric Code: PX2A6X4
By DrJDeTore
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Arthur Page Case Study Rubric
  Outstanding

4 pts

Proficient

3 pts

Fair

2 pts

Unsatisfactory

1 pts

Abstract

Outstanding

Abstract
A 50-to-100 word abstract must accompany each case entry as a separate text file. This abstract should
explain the basic content, organization, and direction of the case without revealing suggested
resolutions or actual outcomes.
Proficient

Between 50-100 words, explains the basic content and organization without revealing the outcome, but is not as concise as it could be.
Fair

Exceeds 100 words or is less than 50, brief and concise but reveals the results.
Unsatisfactory

Too long or too short, or missing, does not explain the case or basic organization, or reveals the outcome.
Formatting

Outstanding

Formatting follows the guidelines presented in examples including cover sheet/title page, running heads, abstract, subheads (Intro/Purpose, Hypothesis, Methods/Procedure, Results, Discussion, Conclusion and References). Entire report transitions smoothly between sections and is aesthetically pleasing.
Proficient

Minor formatting errors, with some awkward transitions or changes in writing style.
Fair

Multiple formatting errors, some sections have drastic changes in voice or style. Sections do not function as a cohesive report.
Unsatisfactory

No attempt made to follow formatting guidelines. Sections clearly written by different people, multiple changes in style and voice.
Significance of Topic & Issues

Outstanding

The significance of the business problem and of the critical issues identified in the entry (and how
it relates to corporate communications) is paramount.
Proficient

Topic is significant, business problem and critical issues are identified but how it relates to corporate communications is not always clear.
Fair

Topic is significant but issues are not always identified nor are the ties to corporate communications clear.
Unsatisfactory

Topic is poor or not significant and ties to corporate communication are not clear.
Facts

Outstanding

Facts surrounding the case are accurate.
Proficient

Facts surrounding the case are mostly accurate.
Fair

Facts are not always accurate.
Unsatisfactory

Unsubstantiated or inaccurate facts.
Decisions and Evaluations

Outstanding

Decisions and evaluations based on the case are clearly and effectively explained, with well-reasoned arguments and predictions based on strong, unbiased sources.
Proficient

Decisions and evaluations based on the case are presented and mostly explained, arguments generally support main idea, appropriate unbiased sources used.
Fair

Decisions and evaluations based on the case are not fully explained, but some effort is made to argue the main point. Some relevant sources included.
Unsatisfactory

Decisions and evaluations based on the case are disjointed and not explained, little effort is made to argue a specific point. No relevant or biased sources used.
Style, tone, quality of expression

Outstanding

Paper demonstrates
a sophisticated, professional-level style including concise and precise word choices, varied sentence structure, mature, unbiased tone indicative of a Fortune-500 business report.
Proficient

Paper demonstrates an advanced mostly professional-level style with concise and precise word choices, varied sentence structure, and a mostly mature and unbiased tone indicative of a professional business.
Fair

Paper demonstrates a fair command of language with mostly concise and precise word choices, some varied sentence structure, but varies in tone from a too-casual to business tone that may sometimes be inappropriate for business.
Unsatisfactory

Paper has some problems with style, uses rudimentary words in imprecise words, too verbose in spots, and an inappropriate tone for business.
Historical Overview

Outstanding

Concise but thorough
Proficient

Concise but missing some important dates
Fair

Sketchy or incomplete
Unsatisfactory

Missing
Timeline

Outstanding

Thorough and well-organized
Proficient

Most events listed and organized chronologically
Fair

Missing some events, not listed chronologically
Unsatisfactory

Missing entirely
Data/Financials

Outstanding

Data is included in a useful, graphical format. Analysis of the data is clear and properly explains the relationship between the incident and the overall financial effect (result).
Proficient

Financial data is included, but format is not ideal. Some analysis completed, but the reason for correlation is not presented. Conclusions loosely based on facts and data.
Fair

Some data included in confusing format which detracts from the purpose of the report. Analysis is incorrect or missing vital support from sources, data, or logical reasoning.
Unsatisfactory

No financial data included. Poor conclusions drawn with little evidence or support.
Bias/Fairness

Outstanding

Unbiased and balanced.
Proficient

Unbiased but not always balanced.
Fair

Biased tone and not always balanced.
Unsatisfactory

Less than one page, compares hypothesis with results but does not have sufficient research
References

Outstanding

At least five scholarly sources included, frequently and effectively used throughout the paper to support the hypothesis and the conclusions.
Proficient

Fewer than five scholarly sources cited. Sources somewhat effectively used to support the hypothesis and the conclusions of the report.
Fair

Sources cited, but few are scholarly. They are infrequently or ineffectively used in the report.
Unsatisfactory

Few or no scholarly sources, with no effort made to integrate them into the hypothesis or the conclusion of the report.
Length

Outstanding

Between 6-12 pages
Proficient
Fair
Unsatisfactory

Less than 6 pages or more than 15 pages
Grammar/Spelling

Outstanding

No grammar or spelling errors exist.
Proficient

Minor errors in grammar or spelling.
Fair

Grammar or spelling errors are frequent enough to distract the reader and detract from the purpose of the report.
Unsatisfactory

Numerous errors with no effort made to proofread.



Keywords:
  • Case Study Communication


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