iRubric: Social Media Press Release rubric

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Social Media Press Release

Assessment of a social media press release.

Rubric Code: PC97X3

By JCCProf

Ready to use

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: Undergraduate

Press Release
	FAILING 0 pts	POOR 1 pts	ADEQUATE 2 pts	GOOD 3 pts	WOW! 4 pts
Headline and Lead	FAILING *No visible effort expended.	POOR Headline has nothing to do with the story<BR> Lead has nothing to do with the story	ADEQUATE Headline is either too long or too short<BR> Headline is vague<BR> Lead is cluttered<BR> Reader is not drawn in at all	GOOD Headline entices reader to go to the lead to see if the story is worth reading<BR> Contains strong, active verbs and short, simple words<BR> *Reader not drawn in immediately	WOW! Headline is catchy; <BR> It makes the reader want to continue to the story; <BR> Is positive and specific<BR> Uses strong, active verbs and short, simple words<BR> Draws in the reader - makes reader want to read more<BR> Is focused, short and memorable
AP Style & Grammar	FAILING Contains more than eight Style errors and grammatical, punctuation and spelling	POOR Contains six to eight Style errors and grammatical, punctuation and spelling errors<BR> Language is frequently unclear; no sentence structure	ADEQUATE Contains four or five errors in grammar, punctuation and/or spelling.<BR> Language is frequently unclear; no sentence structure.	GOOD Contains two or three grammatical, punctuation and spelling errors<BR> Language is clear; good sentence structure	WOW! Rules of grammar, usage and punctuation are followed<BR> Language is clear and precise; excellent sentence structure
Organization & Structure	FAILING Structure & organization are not evident<BR> Paragraphs are disjointed and lack transition of thoughts, or are less than 3 sentences long, or missing topic sentence.	POOR Structure & organization are not evident<BR> Paragraphs are disjointed and lack transition of thoughts, or missing topic sentence.	ADEQUATE Structure & organization detract from the message of the writer<BR> Paragraphs are disjointed and lack transition of thoughts<BR> *Sentences are choppy (too short) or wordy (too long)<BR>	GOOD Structure & organization of the story is easy to follow<BR> Paragraph transitions are presented and maintain the flow throughout the story<BR>	WOW! Structure & organization of the story is clear and easy to follow<BR> Paragraph transitions are present and logical and maintain the flow of thought throughout the paper<BR> Sentences are short (no more than 25 words, usually)<BR> Paragraphs are short meaning, topic sentence, 2 or 3 supporting sentences and a closing or transition sentence<BR>
News Value	FAILING Reader is left wondering why story was written<BR> No news value<BR> Story holds no interest and value Fails to generate any interest at all from the reader.	POOR Reader is left wondering why story was written<BR> No news value<BR> *Story holds no interest and value	ADEQUATE Some interest in the event generated as a result of the story<BR> Story holds little interest and value	GOOD Significant interest in the event generated as a result of the story<BR> Story is interesting and valuable	WOW! Extreme amount of interest in the event generated as a result of the story<BR> Story is interesting and valuable
Format	FAILING Incoherent lead! Inappropriate content<BR> Media contact info not included<BR> No contact info at end	POOR Ineffective lead<BR> Inappropriate content<BR> Media contact info not included<BR> No contact info at end	ADEQUATE Release lacks the designated format<BR> Ineffective lead<BR> Media contact info is not included<BR> Page number not included<BR> No contact info at end<BR> Content is questionable	GOOD Release follows designated format guidelines<BR> Lead is effective<BR> Media contact info included, but not placed correctly<BR> Content is, for the majority, appropriate	WOW! Release follows designated format guidelines<BR> Effective lead<BR> Media contact info included & placed correctly<BR> Content is appropriate

Keywords:

PR Writing, press release assignment, assessment

Subjects:

Communication

Types:

Discuss this rubric

Press Release
	FAILING 0 pts	POOR 1 pts	ADEQUATE 2 pts	GOOD 3 pts	WOW! 4 pts
Headline and Lead	FAILING *No visible effort expended.	POOR Headline has nothing to do with the story<BR> Lead has nothing to do with the story	ADEQUATE Headline is either too long or too short<BR> Headline is vague<BR> Lead is cluttered<BR> Reader is not drawn in at all	GOOD Headline entices reader to go to the lead to see if the story is worth reading<BR> Contains strong, active verbs and short, simple words<BR> *Reader not drawn in immediately	WOW! Headline is catchy; <BR> It makes the reader want to continue to the story; <BR> Is positive and specific<BR> Uses strong, active verbs and short, simple words<BR> Draws in the reader - makes reader want to read more<BR> Is focused, short and memorable
AP Style & Grammar	FAILING Contains more than eight Style errors and grammatical, punctuation and spelling	POOR Contains six to eight Style errors and grammatical, punctuation and spelling errors<BR> Language is frequently unclear; no sentence structure	ADEQUATE Contains four or five errors in grammar, punctuation and/or spelling.<BR> Language is frequently unclear; no sentence structure.	GOOD Contains two or three grammatical, punctuation and spelling errors<BR> Language is clear; good sentence structure	WOW! Rules of grammar, usage and punctuation are followed<BR> Language is clear and precise; excellent sentence structure
Organization & Structure	FAILING Structure & organization are not evident<BR> Paragraphs are disjointed and lack transition of thoughts, or are less than 3 sentences long, or missing topic sentence.	POOR Structure & organization are not evident<BR> Paragraphs are disjointed and lack transition of thoughts, or missing topic sentence.	ADEQUATE Structure & organization detract from the message of the writer<BR> Paragraphs are disjointed and lack transition of thoughts<BR> *Sentences are choppy (too short) or wordy (too long)<BR>	GOOD Structure & organization of the story is easy to follow<BR> Paragraph transitions are presented and maintain the flow throughout the story<BR>	WOW! Structure & organization of the story is clear and easy to follow<BR> Paragraph transitions are present and logical and maintain the flow of thought throughout the paper<BR> Sentences are short (no more than 25 words, usually)<BR> Paragraphs are short meaning, topic sentence, 2 or 3 supporting sentences and a closing or transition sentence<BR>
News Value	FAILING Reader is left wondering why story was written<BR> No news value<BR> Story holds no interest and value Fails to generate any interest at all from the reader.	POOR Reader is left wondering why story was written<BR> No news value<BR> *Story holds no interest and value	ADEQUATE Some interest in the event generated as a result of the story<BR> Story holds little interest and value	GOOD Significant interest in the event generated as a result of the story<BR> Story is interesting and valuable	WOW! Extreme amount of interest in the event generated as a result of the story<BR> Story is interesting and valuable
Format	FAILING Incoherent lead! Inappropriate content<BR> Media contact info not included<BR> No contact info at end	POOR Ineffective lead<BR> Inappropriate content<BR> Media contact info not included<BR> No contact info at end	ADEQUATE Release lacks the designated format<BR> Ineffective lead<BR> Media contact info is not included<BR> Page number not included<BR> No contact info at end<BR> Content is questionable	GOOD Release follows designated format guidelines<BR> Lead is effective<BR> Media contact info included, but not placed correctly<BR> Content is, for the majority, appropriate	WOW! Release follows designated format guidelines<BR> Effective lead<BR> Media contact info included & placed correctly<BR> Content is appropriate