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iRubric: Video Essay rubric

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Video Essay Video Essay Rubric Code: P24WX45 By cpdelavega Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Video Essay
	Outstanding 20 pts	Excellent 15 pts	Satisfactory 10 pts	Minimal Achievement 5 pts
Rhetorical Analysis	Outstanding The video contains six or more claims about the rhetorical techniques used in marketing.	Excellent The video contains four claims about the rhetorical techniques used in marketing.	Satisfactory The video contains three claims about the rhetorical techniques used in marketing.	Minimal Achievement The video contains fewer than two claims about the rhetorical techniques used in marketing.
Synthesis	Outstanding The analysis is supported by credible sources throughout the presentation that are effectively referenced and cited in the analysis.	Excellent The analysis is supported by some credible sources throughout the presentation that are adequately referenced and cited in the analysis.	Satisfactory The analysis is supported by a few sources, but there are inconsistencies in credibility and sythesis skills.	Minimal Achievement The analysis is not effectively supported by credible sources and are ineffectively referenced and cited in the analysis.
Opposing Viewpoint	Outstanding The claims in the presentation/recording effectively address an opposing viewpoint or consumerism critique.	Excellent Most claims presented in the video indicate an opposing viewpoint or consumerism critique.	Satisfactory A few claims identify an opposing viewpoint or consumerism critique but do not fully develop the argument.	Minimal Achievement Fewer than two claims presented in the video suggest an opposing viewpoint or consumerism critique.
Organization	Outstanding The arguments in the video are organized clearly. The presentation adds to the rhetorical analysis and effectiveness of the critique	Excellent The arguments in the video are somewhat organized. The presentation maintains an adequate rhetorical analysis and effectiveness of the critique	Satisfactory Some of the arguments in the video are not organized clearly. The presentation has inconsistent rhetorical analysis and critique.	Minimal Achievement The video is not at all organized. The presentation of the video does not communicate the rhetorical purpose or consumerism critique.
Formatting	Outstanding The video essay is outstandingly creative in its use of audio, video, text, graphics, and Works Cited page.	Excellent The video essay is consistently uses audio, video, text, graphics, and Works Cited page.	Satisfactory The video essay is ineffectively uses audio, video, text, graphics, and Works Cited page.	Minimal Achievement The video essay does not effectively use audio, video, text, graphics, and Works Cited page. The video essay is not at all creative or effective.