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iRubric: Entrepreneurship - Product Presentation rubric

iRubric: Entrepreneurship - Product Presentation rubric

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Entrepreneurship - Product Presentation 
Rubric Code: P23CAX8
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Presentation Rubric
  Poor

5 pts

Fair

4 pts

Good

3 pts

Excellent

2 pts

Product's Appeal
20 %

Persuasive techniques geared to audience

Poor

Marketing, product and presentation do not appeal to target audience
Fair

Marketing, product and presentation have some appeal to target audience but lacks some area of connection to target
Good

Marketing, product and presentation generally appeal to target audience, but may not be strong in one or more areas of appeal.
Excellent

Marketing, product, and presentation appeal to the target audience and the audience is completely "bought over."
Product's Quality
20 %

Price / Customer's Satisfaction / Product's Originality

Poor

Products with unreasonable price, do not satisfy customer's taste and preferences, not beneficial to the customers, similar products are already existing.
Fair

Products with reasonable price but do not satisfy customer's taste and preferences, not beneficial to the customers, and newly introduced product to the customers.
Good

Products with reasonable price, satisfy customer's taste and preferences, not beneficial to the customers, and newly introduced product to the customers.
Excellent

Products with reasonable price, satisfy customer's taste and preferences, beneficial to the customers, and newly introduced product to the customers.
Organization
15 %

Presentation order / flow

Poor

Audience cannot understand presentation because there is no sequence of information.
Fair

Audience has difficulty following presentation because student jumps around.
Good

Presents information in logical sequence which audience can follow.
Excellent

Presents information in logical, interesting sequence which audience can follow.
Knowledge
15 %

Of chosen Product / brand / and audience

Poor
Fair

Student is uncomfortable with information and is able to answer only rudimentary questions.
Good

Student is at ease with expected answers to all questions, but fails to elaborate.
Excellent

Student demonstrates full knowledge (more than required) by answering all class questions with explanations and elaboration.
Presentation Skills
15 %

Language / locution /
Eye contact

Poor

Student mumbles, incorrectly pronounce terms, and speak too quietly for students in the back of class to hear. Student rarely looks at audience.
Fair

Student voice is low. Students incorrectly pronounces terms. Audience members have difficulty hearing presentation. Student occasionally<BR>
makes eye contact.
Good

Student voice is clear. Student pronounces most words correctly. Most audience members can hear presentation. Student generally makes eye contact, though one or two lapses may occur.
Excellent

Student uses clear voices and correct, precise pronunciation of terms so that all audience members can hear presentation. Student maintains strong eye contact with audience.
Presentation tools
15 %

Use of graphics, Quality of presentation

Poor

Illustration (Graphic, art, or text) quality is superfluous or not present at all.
Presentation has four or more spelling errors and/or grammatical errors.
Fair

Illustration (Graphic, art, or text) quality minimally supports presentation.
Presentation has three misspellings and/or grammatical errors.
Good

Illustration (Graphic, art, or text) relate to text and presentation and appeal to the audience and match the task.
Presentation has no more than two misspellings and/or grammatical errors.
Excellent

Illustration (Graphic, art, or text) explain and enhance sales appeal.
Presentation has no misspellings or grammatical errors.



Keywords:
  • Presentation







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